South Indian Bank- 360 Net Banking App

We provided tailored mobility solutions and personalized the mobile application user journey to enhance the usability and engagement for global users.

project

Project

Industry:

Banking

Platform:

Mobile

Services:

Mobility Solutions

services

Services

Mobility Solutions

Alpana Dixit

- Senior Executive

ISO 9001-2015

“They simplified the data for us to study and presented it in a very impressive manner. Great working with TECHVED!”

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Experience Live App

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Problem Statement

To create a one-stop shop for new and existing users, increase the traffic on the application, enhance the overall user experience, and create a user-centric journey throughout the app.

Understanding business Eco-system and users need

We did an end-to-end analysis and narrowed down key areas to address for a seamless and engaging user journey.

  • 1.

    App was not centric to the target audience

  • 2.

    Did not cater well to NRI users

  • 3.

    Not intuitive and difficult to use

  • 4.

    Application was only from a functional point of view

  • 5.

    Not personalized and engaging

Ideation

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Brainstorming

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We pinned down required remedy by business and users

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We provided mobility solutions to cater to different personas, keeping their requirements in mind.

Defining Experience

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We created an intuitive journey, enabling the users to easily navigate, browse, locate and use features on the app.

Intuitive Design

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We analyzed the target groups, curated their distinct user journeys, and integrated the three ecosystems (South Indian, Domestic, and NRI) in the existing application.

Connecting Overall Ecosystems

Check Out Our Innovative Solution

We employed Design-led Engineering and created Mobility solutions for different ecosystems to integrate the journeys in the existing app.

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Our Redefining Impact

Our version of South Indian Bank app redefined banking experience for all the users and became a one-stop app for all banking needs

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We simplified the entire user journey and experience that enhanced customer satisfaction, resulting in increase in engagement, greater adoption rate and positive word of mouth referrals.
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Our expertise assisted in increasing app traffic and app transactions multifold. We were also successful in making the app highly engaging, significantly reducing the drop out rate.
our work Google User Rating 4.5
our work Personalized banking experience
our work Simplified user journey and experience
our work Greater Adoption rate

What actual users say

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Ganashyam Thanathingal

store

4 February 2021

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Best and easy. May look difficult at first time. Much options in this mirror+ app may trouble people, but you if scroll around and give some time to study abouy this app,it will be easy to use. A good app for banking and digital payments

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Kavan Palangappa

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4 February 2021

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I really like new UI design and new user experience, for the older version I had given 2 star. This version deserves 5 stars

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Raji Pathrose

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March 3, 2017

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The app is really awesome to use....we can make payment of utility bill which makes it the best.

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Abhilash Gopi

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11 December 2020

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With the new look app from SIB, I also found it loaded with a host of new relevant features. It did made us redo past transactions and history but once began using it; find that it is awesome. Good work.

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Tuttu Tom

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January 5, 2021

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Nice friendly and easy effective application..kudos sib mirror plus convenient for usage Great application

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ALLAN AUGUSTINE

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11 February 2021

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Very good experience very easy to use can pay your electricity bills, mobile recharges etc etc better than Google pay, sbiyono and phone pe just go for it SIB Mirror 100% Safe and best am ALLAN AUGUSTINE From Trivandrum

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Ganashyam Thanathingal

store

4 February 2021

store

Best and easy. May look difficult at first time. Much options in this mirror+ app may trouble people, but you if scroll around and give some time to study abouy this app,it will be easy to use. A good app for banking and digital payments

store

Kavan Palangappa

store

4 February 2021

store

I really like new UI design and new user experience, for the older version I had given 2 star. This version deserves 5 stars

store

Raji Pathrose

store

March 3, 2017

store

The app is really awesome to use....we can make payment of utility bill which makes it the best.

store

Abhilash Gopi

store

11 December 2020

store

With the new look app from SIB, I also found it loaded with a host of new relevant features. It did made us redo past transactions and history but once began using it; find that it is awesome. Good work.

store

Tuttu Tom

store

January 5, 2021

store

Nice friendly and easy effective application..kudos sib mirror plus convenient for usage Great application

store

ALLAN AUGUSTINE

store

11 February 2021

store

Very good experience very easy to use can pay your electricity bills, mobile recharges etc etc better than Google pay, sbiyono and phone pe just go for it SIB Mirror 100% Safe and best am ALLAN AUGUSTINE From Trivandrum

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From Ideation To Digital Transformation

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