Transforming Banking: The SIB - 360 Net App Journey

We deeply customized and personalized the UX/UI design and the user journey of their mobile application to enhance the usability and engagement for South Indian, domestic, and NRI users.

project

Project

Industry:

Banking

Platform:

Mobile

Services:

UX/UI Design

services

Service

UX/UI Design

Alpana Dixit

- Senior Executive

ISO 9001-2015

“They simplified the data for us to study and presented it in a very impressive manner. Great working with TECHVED!”

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Experience Live App

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Problem Statement

To create a one-stop shop for the existing users ( South Indian, domestic, and NRI users ), increase the traffic on the application, enhance the overall user experience, and create a user-centric journey throughout the app.

Objective

To create a one-stop shop for the existing users ( South Indian, domestic, and NRI users ) increase the traffic on the application, enhance the overall.

200+ Users served
80% App issues solved

Understanding business Eco-system and users need

We did an end-to-end analysis and narrowed down key areas to address for a seamless and engaging user journey.

  • 1.

    App was not centric to the target audience

  • 2.

    Did not cater well to NRI users

  • 3.

    Not intuitive and difficult to use

  • 4.

    Application was only from a functional point of view

  • 5.

    Not personalized and engaging

Ideation

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Brainstorming

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We pinned down required remedy by business and users

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We helped them understand different user personas and expectations to enhance their digital experience.

Defining Experience

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We created an intuitive journey, enabling the users to easily navigate, browse, locate and use features on the app.

Intuitive Design

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We analyzed the target groups, curated their distinct user journeys, and integrated the three ecosystems (South Indian, Domestic, and NRI) in the existing application.

Connecting Overall Ecosystems

Check Out Our Innovative Solution

We employed Design-led Engineering and created Mobility solutions for different ecosystems to integrate the journeys in the existing app.

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Our Redefining Impact

Our version of South Indian Bank app redefined banking experience for all the users and became a one-stop app for all banking needs

  • Simplified the entire user journey
  • Ehanced customer satifaction
  • increasing app traffic and app transactions multifold.
  • Highly engaging, significantly reducing the drop out rate.
our work Increased Customer Engagement
our work Personalized banking experience
our work Simplified user journey and experience
our work Easy to use Easy to use and intuitive
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What actual users say

store

Ganashyam Thanathingal

store

4 February 2021

store

Best and easy. May look difficult at first time. Much options in this mirror+ app may trouble people, but you if scroll around and give some time to study abouy this app,it will be easy to use. A good app for banking and digital payments

store

Kavan Palangappa

store

4 February 2021

store

I really like new UI design and new user experience, for the older version I had given 2 star. This version deserves 5 stars

store

Raji Pathrose

store

March 3, 2017

store

The app is really awesome to use....we can make payment of utility bill which makes it the best.

store

Abhilash Gopi

store

11 December 2020

store

With the new look app from SIB, I also found it loaded with a host of new relevant features. It did made us redo past transactions and history but once began using it; find that it is awesome. Good work.

store

Tuttu Tom

store

January 5, 2021

store

Nice friendly and easy effective application..kudos sib mirror plus convenient for usage Great application

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ALLAN AUGUSTINE

store

11 February 2021

store

Very good experience very easy to use can pay your electricity bills, mobile recharges etc etc better than Google pay, sbiyono and phone pe just go for it SIB Mirror 100% Safe and best am ALLAN AUGUSTINE From Trivandrum

store

Ganashyam Thanathingal

store

4 February 2021

store

Best and easy. May look difficult at first time. Much options in this mirror+ app may trouble people, but you if scroll around and give some time to study abouy this app,it will be easy to use. A good app for banking and digital payments

store

Kavan Palangappa

store

4 February 2021

store

I really like new UI design and new user experience, for the older version I had given 2 star. This version deserves 5 stars

store

Raji Pathrose

store

March 3, 2017

store

The app is really awesome to use....we can make payment of utility bill which makes it the best.

store

Abhilash Gopi

store

11 December 2020

store

With the new look app from SIB, I also found it loaded with a host of new relevant features. It did made us redo past transactions and history but once began using it; find that it is awesome. Good work.

store

Tuttu Tom

store

January 5, 2021

store

Nice friendly and easy effective application..kudos sib mirror plus convenient for usage Great application

store

ALLAN AUGUSTINE

store

11 February 2021

store

Very good experience very easy to use can pay your electricity bills, mobile recharges etc etc better than Google pay, sbiyono and phone pe just go for it SIB Mirror 100% Safe and best am ALLAN AUGUSTINE From Trivandrum

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From Ideation To Digital Transformation

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