It is the culture an organization follows towards their audience that determines the level to achieve great CX metrics and word-of- mouth plays a good role in determining the importance of Customer Experience. Brands themselves are responsible to provide a good customer experience and managing the communication with their users. A good digital strategy, CS Trends stats, customer experience design, focus on user needs,transactions and feedback, acquisition strategy, Digital Customer Journey ,technology solutions , human touch service etc. Benefit brands to give their audience a good Customer Experience and solves customer frustration.