Research & Insights

Because if a website or app isn’t user-friendly, nobody will want to stay on it for long. Issues concerning user experience must be solved right away. Any investment in a web page is going to be a waste of money if the page isn’t user-friendly. Instead of leads and conversions, it’s going to have a high bounce rate. Usability testing gives web owners an idea of what needs to be worked on.

User testing is the process through which the interface and functions of a website, app, product, or service are tested by real users who perform specific tasks in realistic conditions. The purpose of this process is to evaluate the usability of that website or app and to decide whether the product is ready to be launched for real users.

It is essential to select participants who are representative of your end-users so that the test makes sense to them. This can be accomplished in the following ways:

• If you have access to a pool of potential participants (such as employees in the case of an internal product or your customer mailing list, or if you have physical contact with users on-field), you can reach out to them for the purpose of the study.
• By using social media advertising or running banners or pop-ups on your website.
• We also use dedicated recruitment providers, who usually have access to a large number of potential participants, making this a quick and easy way to source relevant people with minimal effort.

The difference between pilot and beta testing is that pilot testing is nothing but actually using the product (limited to some users) and in beta testing, we do not input real data, but it's installed at the end customer to validate if the product can be used in production.

UX researchers have developed many techniques over the years for testing and validating product hypotheses and particular design decisions. The methods range from well-known lab-based usability studies to those that have been more recently developed. Some of them are 1. Gorilla Testing 2. Lab usability testing 3. Un moderated remote usability testing 4. Contextual inquiry 5. Phone interview 6. Card sorting 7. Session recording

We conduct the User Research across India. Whether is it a metropolitan city or tier 1/2/3 city or a rural area. Based on the product requirement and target audience we understand the geographical location this needs to be conducted.

The duration of usability testing is entirely determined by the project's scope of work. Testing can last anywhere from two weeks to a month, depending on the scope of the product/application/platform and the depth of insights required.

We would be happy to guide you and help you. You can send us an e-mail at sales@techved.com and our business team will contact you as soon as possible. You can also call us on +91-9967105359 for any queries.

We believe in high quality on time & we are the best usability testing company known for our quick and fast deliveries. You can contact us for specifications as timelines depend on various factors like number of pages, complexity of the project, interaction requirements, approval cycle etc.