Strategy & Consulting Content Strategy

We build the voice for your brand

We create clear, concise and compelling content for brands to communicate with their target audience.

What we do
How we do
Why is it important?
Our Clients
Our Work
FAQs

What we do

Our content planning approach will provide you with a comprehensive action plan for content that is driven by the requirements of your audiences, allowing you to meet your business objectives. Also, we utilize analytics and data to measure vital KPIs, like Customer Effort Score, Customer Satisfaction, and Retention Rate.

We have mastered all platforms

Website/Mobile Content

We create SEO compatible content for websites and m-sites to drive maximum traffic for the business.

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IVR Content

We have a well-planned content strategy to structure the flow of spoken content for Interactive Voice Responses.

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Chatbot Content

We create personalized content for Chatbots and enable them to have an engaging conversation with users. We add the human touch to bots.

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Multi-lingual Content

We understand user needs and client requirements and are well-equipped to create content in multiple languages.

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We create personalized content for businesses

We create product/service specific content to ensure that the brand communicates effectively with their target audience. This creates a positive bond between the brand and their target audience which is very important for businesses to grow and maintain their customer base.

Personalized Content Creation for Businesses - Techved

Technical Content

We have extensive knowledge across various sectors in the industry which enable to us write technical content with precision.

Conversational Content

We create personalized content for a conversational flow to keep users engaged and meet their expectations.

Content Copywriting

We create web-specific copy to provide relevant information to users on websites/m-sites.

Marketing Content

Our team of experts generate creative content to create an impact on users reading it.

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We can make transformations happen together with our insight-driven thinking.

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Why TECHVED Content Strategy Services?

TECHVED assists clients in developing content marketing strategies by conducting extensive research on target audiences, competitors, and opportunities. What distinguishes us is that we provide a full suite of content strategy services in one spot for your convenience. Our team creates effective content that is tailored to your objectives. We'll be there for you at every step of the way, teaching your team best practises and sharing valuable insights to help you increase conversions. We will develop & integrate content strategy for multiple languages, websites/msites, interactive voice response, and AI Chatbot.

Understanding Content Strategy Services Goals

We scrutinize your business objectives to determine how we can align your content with them. The process for creating content is as follows

Research

Content audits, persona research, user journey analysis, content gap analysis, competitor research are all examples of research.

Planning

It includes content mapping to the user journey, SEO strategy, editorial planning, social media strategy, and user experience.

Creation

Content management, creation of content, distribution, and promotion strategies.

Measuring

It includes analysis and optimization.

Master Content Model

Master Content Model defines how content assets can be well structured throughout the entire content life cycle.

From content type to the structure and relationship that form the basis of content creation and management and publishing, MCM is systematic approach towards a good content strategy. Building the right MCM involves understanding the content thoroughly and determining the right flow and skeleton to not only create new content but also restructure the existing one.

Step 1

Analysis & Strategize

Firstly, we understand the voice and tone of the brand. We also understand the target audience and their geographical location, socio-economic background etc. to create content which they would relate to.

Step 2

Conceptualize

After we analyse and understand all the parameters, we brainstorm for creative and innovative ideas which would help us create an impact for the brand.

Step 3

Implementation

Finally, we create and implement amazing content that is tailored to user interest while not neglecting the objective of the business.

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Benefits Of Content Strategy For Your Business

Content marketing strategies enable brand awareness, educating lead generation about what you have to provide, and focusing on how you can assist them in resolving their problem. The content plan not only helps you engage with your audience, but it also produces cost-effective results. We create content for Chatbots so that customers' questions are answered immediately

Why Is It Important?

A good Content Strategy tailored as per the users interest, empowers the brand to stand out

A good content strategy creates a great bond and connection between the brand and its users. A well implemented content strategy can prove to enhance the whole communication effort made by a brand to reach out to their audience.

Why invest in Content Strategy?

Helps build a rapport with the target audience
Give the brand its voice
Helps customers understand the brand better
Enhances the customer experience

Did you know?

74%

users reported that catchy brand slogans/jingles helped them remember the name of a product or brand.

65%

of 25-49 year old’s speak to their voice-enabled devices at least once a day.

$15

per user is estimated to be the revenue generated from messaging apps, driven mainly by Chatbots.

Revenue Potential with Chatbots - Techved

Source: optinmonster

Delivering digital solutions to global brands for over a decade

Have a glimpse of the businesses we have transformed

Digital Transformation of insurance company - Techved

Digitally Transformed India's Trusted Insurance Company

Built a seamless customer experience for their digital platform...

Digital Transformation | Content Strategy

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Digital Transformation of leading Insurance company - Techved

Digitally Transformed Leading General Insurance

Made the entire insurance journey user-friendly and easy to use...

Digital Transformation | Web & Mobile | Insurance

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We are here to help you

Browse through the most frequent questions

What is a content strategy?

It is a road map for all future content creation that is based on an agnostic assessment of how content can be used to meet user needs. It makes content recommendations based on user needs and future implications.

What is included in a content strategy?

The effective content strategy will depend on your needs and budget. However, it will contain some best tactics from each of the following stages

Identify Audience

We identify your audience segments and create empathy maps and content journey maps for those groups.

Audience Research

Competitive analysis research included at this stage contains search intent for audience, social media monitoring to pinpoint how users are interacting with and discussing the brand, competitors and relevant products/services online, surveys, and focus groups.

Competitors Analysis

We use our experts at this stage to user test your current content and journeys. This stage may also include a comparison of competitor content to your own.

Strategy Implementation Workshop

We combine all of our research to create a strategic road-map with recommended key tasks to assist you in delivering it.

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