A multinational FMCG for all health, beauty and home care needs.

A usability study was conducted with business owners (B2B) and preferred customers (B2C) from across India to enhance the overall experience.

project

Project

Industry:

E-commerce/Marketing

Platform:

Website & M-site

Services:

Data Gathering, Usability Testing, and Design Solutions

services

Services

Data Gathering, Usability Testing, and Design Solutions

 

- Product Manager

ISO 9001-2015

Excellent work done by TECHVED!

This research helped us get an in-depth understanding of what our users want and then take the required steps to enhance their experience with the brand.

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Problem Statement

To understand needs, expectations and pain points of B2B and B2C users. Also, to understand user behaviour on the website while registering and purchasing products online, especially during group purchase.

Understanding User Needs and Feedback

  • To identify pain points and roadblocks faced during the purchase journey, by both B2B and B2C users.
  • Understanding the communication of B2B users with their frequent use of technical terms.
  • Determining the concept of buying pattern in the online purchase behaviour of B2B & B2C users.

Understanding User Feedback

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One-on-one Interview Sessions

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User Observation

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We grasped the pain points of business and retail user in different web/mobile journeys.

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We provided a detailed understanding of problems associated with the purchase journey on both the website and M-site.

In-depth Insight

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We provided solutions to enhance the usability of the website and M-site designs in accordance with the research insights.

Design Recommendations

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We identified the behavioral difference among different age groups while they made online purchase.

Age wise difference

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We identified measurable difference between behavior of business and retail users which helped us take appropriate decision

Behavorial Difference

Snippets of Our Report

Our Redefining impact

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Our user study helped get a detailed insight of what their customers actually expect from the brand. We compiled a detailed report after conducting a pan India user study with people from different geographical locations in the country.
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Our report helped them understand the pain points and expectations of the their users. We also gave design recommendations based on user feedback and helped them give their customers the best experience.
our work Increased customer engagement
our work Enhanced conversion rate
our work Better understanding of user needs
our work Enhanced user journey

What End Users Say

store

Everything is good total, I likes the whole app, It was really good I saw lots of things which are more easier and user friendly, the ordering part and delivery option provided is completely in new way.

store

The changes what we were expecting has meet and the main thing its user friendly.

store

Ye website bhout user friendly he, muze homepage bhout accha laga sab chize clear thi. ye easy to access hoga argar koi naya PC ya ABo bhi ata he to easily register kar sakta he.

store

For the new person registration will be very easy.

store

I liked the address, payment options and the categories were very good it is as the expectation. I liked the menu option everything is their in it.

store

It was easy to do all the journey any new person can also easily access the website.

store

Everything is good total, I likes the whole app, It was really good I saw lots of things which are more easier and user friendly, the ordering part and delivery option provided is completely in new way.

store

The changes what we were expecting has meet and the main thing its user friendly.

store

Ye website bhout user friendly he, muze homepage bhout accha laga sab chize clear thi. ye easy to access hoga argar koi naya PC ya ABo bhi ata he to easily register kar sakta he.

store

For the new person registration will be very easy.

store

I liked the address, payment options and the categories were very good it is as the expectation. I liked the menu option everything is their in it.

store

It was easy to do all the journey any new person can also easily access the website.

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