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Built a next-gen mobile experience with detailed analysis & research-led engineering to deliver the best customer experience.
Projects
Industry: Telecommunication
Platform: Mobile
Services
Research-Led Engineering
Problem Statement
To understand user demands and expectations from the telecom industry and enhance their digital service.
Objective
To test their prototype across India and drive extensive analysis in order to better understand the mental models of consumers.
To know user pain points and increase user engagement.
To understand metro and non-metro user’s expectation.
To conduct prototype testing throughout India.
Making it more user-friendly and user- centric
We created user personas and shortlisted quality leads to test their prototype and get accurate feedback and reviews.
After data analysis convert pain points into opportunities which was implemented for an augmented user journey.
We identified customer pain-points and recommended intuitive and user-centric solutions based on that.
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With research-led engineering we recommended digital solutions that were more user-friendly and user-centric.
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