Voot Kids - India’s leading fun and learning app for young kids

Usability feedback from kids and their parents helped Voot kids launch an improved and user-centric entertainment app.

project

Project

Industry:

Entertainment

Platform:

Android & IOS Mobile App

Services:

Usability Testing, Group Moderation & UX Audit

services

Services

Usability Testing, Group Moderation & UX Audit

- Product Manager

ISO 9001-2015

Excellent & Passionate Team

The team conducted excellent research for the app, which enables us to showcase content for kids in their way. Research insights further helped us to empower parents to have complete control over what a child watches and learns.

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Experience Live App

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Problem Statement

To gather insights from young kids and their parents about the usability of this app. Also, to understand the view of the parents about monitoring the screen time of their child.

Understanding User Needs and Feedback

  • To make kids and their parents feel comfortable so they are at ease while they interact with us.
  • Carrying out role plays to understand the behaviour of content consumption by young kids.
  • To determine how comfortable parents are with the time spent by their kids on the digital platform.

Role Play

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Observing Users

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Group Moderation

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Insights Into Content Consumption Behaviour of Young Kids

Provided an understanding of the content preferred by Indian parents for their kids on the app.

Content Preference

Identified hurdles in navigation and discoverability of content by kids while they explored the app.

App Usability

Design recommendations were provided on the basis of insights discovered during the research sessions.

Our Recommendations

Snippets of Our Report

Our Redefining Impact

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Voot kids has combined learning and fun in one single app for young kids. With e-books, quizes, inbuilt dictionary, story telling etc. they have made the perfect app for children.
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This app is also liked by parents as they can track and monitor activities of their child on the app. This gives them a sense of security.
our work App downloads
1 M+
our work Paid converisons increased by
6%
our work Google User Ratings
3.8
our work Min. of watch-time per month
7.5 B

What Users Say

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Snehal Garg

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August 22, 2019

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Voot Kids is a great learning experience for kids. The subscription plan is worth it. A wholesome learning application.

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Abhilash Suryanarayan

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July 9, 2019

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My daughter loves the app, all the questions n quizzes.,. good initiative

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Akshatha Aithal

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July 1, 2019

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Very innovative app. My niece is enjoying it as she can watch all her favourite charter episodes in a single platform. Thanks VK !!

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Shashank S

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July 1, 2019

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Helpful for kids to learn n gain knowledge while playing quiz. Please add a new skill like crossword puzzles, which will help the kid to know about words. Overall , its a nice app.

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praveen@crazy

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September 30, 2019

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Awesome app for kids. App has videos of every kids favourite characters like motu patlu, shiva etc.. tons of books and audio stories. Also kids can learn by playing quizzes. App which will brighten the future of kids.

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Vikram Kr.

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July 12, 2019

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Awesome app to have if you have any kid at home. Have many cateforis in content which keeps the kid engaged and help them to learn as well. One app for entertainment and learning.

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Snehal Garg

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August 22, 2019

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Voot Kids is a great learning experience for kids. The subscription plan is worth it. A wholesome learning application.

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Abhilash Suryanarayan

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July 9, 2019

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My daughter loves the app, all the questions n quizzes... good initiative

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Akshatha Aithal

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July 1, 2019

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Very innovative app. My niece is enjoying it as she can watch all her favourite charter episodes in a single platform. Thanks VK !!

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Shashank S

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July 1, 2019

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Helpful for kids to learn n gain knowledge while playing quiz. Please add a new skill like crossword puzzles, which will help the kid to know about words. Overall , its a nice app.

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