Mobile Usability Redefined: A Journey of Innovation

We helped understand the customer experience and the ergonomics of the new product that was due for launch.




Mobile Manufacturer




Customer Experience, Usability Audit



Customer Experience, Usability Audit

Rajendra Kumar Sharma

- Senior Marketing Executive

ISO 9001-2015

Working with TECHVED was a good experience overall. Their insights and recommendations helped us understand the needs of the target audience better.

our work
our work

Problem Statement

To understand the acceptance of the new version of the smartphone in terms of look and feel and the overall interface.


To create a one-stop shop for the existing users ( South Indian, domestic, and NRI users ) increase the traffic on the application, enhance the overall.

200+ Users served
80% App issues solved

Understanding user needs and feedback

  • 1. To understand user reaction based on learned and first time handling behaviour of the mobile phone.
  • 2. To understand the intuitiveness of the features from the users.
  • 3. To determine user preference between the old and new features and design.
our work

Insights into understanding user behaviour

app one
app two
app three
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We helped them understand the user perception about the brand and their product.

Brand Positioning

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Our insights helped them build a road map for the launch phases.

Road Map

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With our report they could understand the needs of the target audience and make their product suitable for them.

Insight of The Indian Market

Snippets of Our Report

mobile app
mobile app
mobile app
mobile app

Our Redefining impact

  • Simplified the entire user journey
  • Ehanced customer satifaction
  • increasing app traffic and app transactions multifold.
  • Highly engaging, significantly reducing the drop out rate.
our work Higher sales turnover
our work High value for money
our work Better customer satisfaction
our work Better brand perception
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