By 2025, more than 70% of companies will have implemented some form of digital transformation, but only 30% will be successful as per the research. That leaves nearly 40% of businesses spending money on technology without achieving tangible results. Why? Because they are mixing up digitalization with digital transformation—and that is an expensive error.
If your business has migrated to the cloud, automated emails, or developed an app, you've digitalized. But have you really changed? If your business is still doing things the same way—just quicker and automatically—you're not getting the true game-changer.
The difference between digitalization and digital transformation can be the difference between success and mediocrity. Knowing the difference can be the key to opening new revenue streams, enhancing customer experiences, and beating the competition.
Let's deconstruct it so that you don't get caught up in the trap that "tech upgrades = transformation."
Digitalization: The First Step, But Not the Ultimate Change
What does Digitalization mean?
Digitalization is moving from offline, paper-based, or manual processes to online, making a company more efficient, but not revolutionizing it.
For instance, a bank transitions from paper loan applications to an online platform where customers can apply for loans electronically.
What is new? It's faster and easier.
What is missing? There is no fundamental shift in banking experience or models of service or customer engagement.
Why can't Digitalization alone suffice?
Digitalization is necessary but insufficient because:
✅ It enhances efficiency without creating new revenues
✅ It lowers prices but does not decimate industries
✅ It makes firms competitive, yet not leaders in markets
Whereas digitalization is needed, it alone is not enough to make a company future-proof. That is where digital transformation sets in.
Digital Transformation: The Change That Reinvents Business
What is Digital Transformation?
While digitalization is all about advancing with technology, digital transformation is more about reinventing how a business operates, engages with customers, and generates revenue. It's not so much about technological upgrades—it's about strategy, culture, and innovation.
For example, FinTech firms like Revolut and Paytm didn't just digitalize banking, but revolutionized it altogether.
Result? An entirely new business model which revolutionized old banking.
How Digital Transformation Makes Market Leaders
- Fosters Innovation: Develops new products and services, rather than faster versions of existing ones.
- Enhances Customer Experience: AI-driven personalization, experiential experiences, predictive analytics.
- Future-Proofs Businesses: Allows for quick response to shifts in the market and customer demands.
Fact: Those companies that are digitalized entirely achieve 45% greater revenue growth than companies that merely aim at digitalization.
Digitalization vs. Digital Transformation: The Key Differences
- Reach: Digitalization maximizes; transformation transforms.
- Orientation: Digitalization improves processes; transformation opens up new opportunities.
- Effect: Digitalization increases efficiency; transformation creates business growth.
Consider the following:
Digitalization is transforming from a Nokia to an iPhone.
Digital transformation is inventing the iPhone in the first place.
Is Your Business Simply Digitalized or Actually Transformed?
Here's a quick quiz:
✔️ Have you automated processes, but your business model hasn't changed? → You're digitalized.
✔️ Have you leveraged technology to establish a new model of doing business? → That's transformation.
Example: A retail brand shifts from offline stores to an e-commerce platform. That's digitalization.
The same retail brand then employs AI-driven recommendations, AR-based virtual trials, and blockchain payments. That's digital transformation.
Why Businesses Fail at Digital Transformation?
Even with technology investment, several companies are unable to succeed with digital transformation. Here's why:
- Focusing on tools alone, not strategy – Purchasing the newest software will not work unless the software is aligned to your business objectives.
- Lack of leadership buy-in – Transformation needs commitment from the top.
- Siloed approach – Adoption of tech without integrating across the company causes inefficiency.
- Ignoring customer experience – If digital transformation doesn't enhance CX, it's just digitalization in disguise.
Final Takeaway
Technology by itself won't turn you into a market leader. It's how you leverage it that will determine success. Those businesses that merely adopt digital solutions may struggle by, but only those that undergo genuine digital transformation will succeed.
Is your business ready to move beyond digitalization and actually transform your business? Let's talk about how Techved can assist. Get in touch today!
FAQs
Q1: Can a company be both digitalized and transformed?
Yes! Digitalization is often the first step toward transformation. However, true transformation requires rethinking business models, customer engagement, and revenue generation—not just automating old processes.
Q2: How do I know if my company is truly digitally transformed?
Ask yourself:
- Have you only automated existing processes, or have you introduced entirely new ways of doing business?
- Are you using technology to enhance CX, optimize operations, and generate new revenue?
- If your company still operates the same way but with more technology, you’re likely just digitalized.
Q3: What industries benefit the most from digital transformation?
While finance, healthcare, retail, and manufacturing are leading digital transformation, every industry must adapt to stay competitive.
Q4: What is a common mistake companies make during digital transformation?
Many organizations overlook cultural change. Digital transformation is not just about technology—it requires a shift in mindset, workflows, and leadership approach.
Q5: How long does digital transformation take?
It varies based on company size, industry, and readiness. Some businesses take a few months, while enterprise-wide transformations may take years. The key is to start small, scale fast, and iterate continuously.