A customer experience agency creates customer service experience based on customer grievances, review sites, customer loyalty, customer experience, employee experience, case studies of business strategy and customer consulting, review on marketing/sales communications and channels of the organization etc. CX consultants understand the level of likeliness a person has for a brand based on their past interaction with the brand. They identify the areas of improvement and create a customer experience design or a customer experience strategy and enhance the customer journey with a customer centric approach and Customer Value Management across all service and product touch points of the business. CX consultants analyze the competition and the trends and culture followed by other brands and create solutions for maximum profits and best outcomes with their customer experience insights.