User Experience Design

A Simplified Web & Mobile Journey for Users

One of the leading general insurance company in India, SBI general Insurance's prime objective was to be known as the insurer for the masses by having an easy to use insurance website.

KEY ESSENCE

Streamlining User Journey

Techved understood the insurance buying process, keeping the target audience and IRDA guidelines in mind and reduced the bottlenecks in insurance buying, thus streamlining the user journey.

KEY ESSENCE

Less Taxing

The application of data-driven design and scalable tools ensured that Techved provides a seemingly less taxing insurance buying experience.

KEY ESSENCE

Delightful Experience

With the introduction of human-centered approach, Techved managed to provide a coherent and an intuitive interface, thus, enriching customer experience.

END RESULT

The SBI general Insurance website turned out to be sleek, visually appealing and provided a pain point free experience. We also paved a way for cross selling of riders during the journey thus, helping in increase of business through online channel.

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