Opera with its launch of mini and lighter version wanted to get consumer insights on the browser, vis-a-vis the competitor landscape. Brand attribute and personification tests were conducted to get deeper mental models of consumers.
Meeting and gathering information from users in Metro and Tier 2 city helped achieve a spectrum of diverse insights which helped Opera in creating a product road map.
Personification tests helped assimilate deeper non-verbal insights, which assisted in better understanding of brand attributes and perceptions.
Opera could benchmark its products against its competitors and define a clear road map. It could also understand the Tier 2 consumer behaviour when operating on a mobile and desktop browser.
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