Usability Audit

A Seamless B2B User Journey

A leading fashion fabric brand from Aditya Birla, LIVA, came up with a professional platform named as LAPF (LIVA Accredited Partners Forum).

ANALYSIS

Affordance and Agile Usability

Techved performed a thorough affordance testing along with Heuristic Evaluation to help meet content needs with high engagement for a clear cognitive attention.

ANALYSIS

Seamless User Journey

With the target audience as small town India, Techved understood the ergonomics of the platform and offered solutions for a high customer experience management.

Key Takeaway

Techved's meticulous study helped LAPF Connect to understand the design flaws in terms of communication, visual appeal and limitations to perform a task. Thus, helping them to take corrective step and understanding consumer behaviour of rural India.

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