How Augmented Reality is Revolutionizing every Industry

# AugmentedReality, #AR, #TECHVED, #ARInIndustries

blog

Jay Anthony

24 September 20218 min read

Insight 1

Humans yearn for an easier life. And this constant aspiration of making lifestyle easier pushes humanity to invent new technologies and upgrade them continuously. How convenient it would be if someday, no one actually won’t need to hold a mobile phone constantly in their hands; instead, they can control all the functionalities just with their hand gestures or head nod and voice commands.

On the other hand, the advancement of technologies brought a lot of drawbacks too. It made people hooked up to devices, shrank their attention window span, and snatched their thinking capabilities. For instance, all those addictive digital games brought severe health hazards like obesity. But won’t it be beneficial if such games could be invented that are digitally advanced and at the same time make people move constantly? Well, all these are already possible and implemented and gradually upgrading those implementations.

The answer to making human life easier and better is Augmented Reality.

Introduction:

The word ‘Augmented’ has been derived from the Latin word ‘augere,’ which means to add or increase. Augmented Reality is nothing but superimposing a virtual image to the real world through your mobile device. The preliminary process of AR involves scanning an object through the device lens, and then the algorithm and the software do their job from the backend, and finally, they produce a digital image and impose it virtually on the real world.

Because of providing this real-time experience to the user, AR has made its place in diversified industries in the past few years and is growing the market like mushrooms. Everyone is familiar now with the game Pokemon Go or those mushy filters on Snapchat. But apart from the entertainment or gaming industry, it already showed its potential among diversified verticals- Healthcare, Automobile, Education and retail, to name a few.

This article will throw some light on the usability of AR in some diversified fields.

Applications:

The potential of AR is enormous. It’s a matter of time when this will become a day-to-day part of our lives. Even though we’re not there yet, AR did leave some remarkable footprints in some industries and is upgrading continuously.

Here’re the four best examples of AR which have already been implemented.

1. Healthcare: AR finds its broad application in the medical and healthcare domain. For example, Johns Hopkins, University of Chicago, and University of Texas hospitals use the Immersive Touch platform that creates 3-D replicas from patient’s scans. It helps the surgeons to study and collaborate with their team and discuss surgical tactics.

Another example could be the use of Proprio platform. It combines Machine Learning with AR and creates an ultra-precise 3D image that helps surgeons see through obstacles and collaborate with the team on surgery plans. Hospitals like Seattle Children’s and the University of Washington Medicine are already using this platform.

2. Automobile: The automobile industry is one of the sectors that is fast tightening their implementation of AR. Like the collaboration of Volvo and Microsoft HoloLens back in 2015. Microsoft HoloLens is like an advanced pair of goggles that someone needs to put on their head, and for VOLVO, it will create a 3D image of the car they want to buy. Not only can the person check the features, colors and options, but they can also check the engineering details. They can be with the skeleton of the car. So, instead of seeing all the information on a computer screen, the consumers can be a part of the experience. They can even see the real-time driving scenario on a virtual road like what their car will do to aid in the situation, like a rushing car coming in front. This collaboration made the consumers feel more emotionally secure while buying a car. Subsequently, the AR algorithm of Hololens is helping the automobile engineer in designing the car as well.

3. Education: With the new generation coming aboard, teaching could be extremely challenging. The Zen-Z is growing up with tabs in their hands and automatically programmed into technology. So, to grab their attention and make them learn could be a real challenge if only to stick to the traditional way. Here again, AR comes to the rescue. For example, the "Element 4D" AR app is another promising example of AR in education, which makes learning chemistry fun and easy. The application enables the learners to find the atomic weight, chemical elements, the reaction between two chemicals, and their names by simply putting two paper cubes for a special element block. Another AR app called “Dinosaur AD” is helping kids to learn in a fun way. It created 3D images of dinosaurs with a set of flashcards, and the students can see the actions of dinosaurs and information about them.

4. Retail: With the help of immersive and interactive AR applications, many retailers are able to reach a large number of consumers and build a long-term relationship with them which in turn is increasing their brand value. For example, IKEA, the furniture company, is one of those first implementers of the AR app, which produces real-time 3D images of the furniture on the spot. Thus, the buyer can understand their need for that particular item before investing in it. Similarly, a make-up brand like Nykaa or eyewear brands like lenskart also implemented AR to help users try on the make-up products or glasses before the purchase.

Conclusion

With the growing need for automation and personalization and a huge prospect of a $198billion market size by 2025, AR is the future of technology. It has already paved its way in a diversified sector, and with time, just strengthening the roots deeper in those fields along with the up-gradation. More or less, every industry is taking its baby steps in implementing AR. AR marketing and Ads are way more impactful than any other medium. According to a survey, 61% of shoppers prefer retailers that offer AR over those that don't. 68% of shoppers spent more time with products if AR was available, and 72% of shoppers purchased items they had not planned to buy because of AR. So, in the near future, while AR will grab most of the daily life things under its umbrella, it might create a void in the human job sector as well. In that case, a win-win solution needs to be drawn to keep technology and humankind in the same boat.

 

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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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WRITTEN BY

Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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