5 Golden rules for Digital Transformation

# DigitalTransformation


Jay Anthony

25 August 20208 min read

5 Golden rules for Digital Transformation

Did you ever imagine that a camera, an audio player, an email server, and a phone call could all be merged into one unit?

A few years ago, people couldn't even consider the likelihood of this happening. Nobody thought we could use a computer that could fit in the pockets with all the facilities! But now its a fact for all of us.

Also, have you ever wondered how the dynamics changed? Now we can buy multiple things from one single website. People do not need to visit different websites for different requirements. Brands like Amazon and Flipkart have everything ranging from clothes to groceries and health products to beauty products available all in one single platform. This is where digital advancements have reached.

Everything we want is available at our fingertips. In fact, this entire Digital Transformation has also done well for nature as a lot of sectors have now gone paperless. Banks, insurance, healthcare, etc. have undertaken Digital Transformation and have reduced if not completely stopped the use of paper. So Digital Transformation in many fields has not only eased the life of many individuals but also contributed towards helping mother nature.

Another argument to be illustrated is that it is not only the company that is experiencing a digital transformation, but we, as consumers, are also part of this ever-evolving phase. We are end-users, and some kind of transformation in the digital world impacts our lives in one way or another.


Digital Transformation needs to be undertaken with an organizational approach

Businesses that have adopted this are reaping the benefits and enjoying the advantages. However, there are still businesses that have not completely undergone a Digital Transformation. These businesses have started to realize the importance and benefits Digital Transformation brings to the table and are considering to fully adopt it in their business model.

While doing so, there are a couple of things businesses need to keep in mind to ensure that they are on the right path and what they are doing is right. A lot of businesses fail not because they don’t undergo Digital Transformation, but because, their approach towards this is still amateur. As complex as it sounds, digitally transforming businesses is not as hectic and time-consuming as most perceive it to be. If the right steps are followed and the right set of strategies and guidelines are followed transforming businesses digitally is indeed the best solution to always stay ahead in the market.

In this article, we learn about 5 golden rules that you must abide by if you want to experience a digital transformation for your company.

Every business has different requirements and agendas. So, the plan of action for business in different sectors and fields should be different too. However, when a business considers to digitally transform themself, they have to take into consideration their target audience also.

For e.g. at first, when e-commerce came into the market a majority of people were hesitant to make pre-payments for the products they buy and often opted for the “Cash on Delivery” option. However, with time we have now adapted to it and are comfortable paying for products online before we even receive it.

So, this shows that Digital Transformation is a process that requires the acceptance of users too. This is only possible if it is done in the right manner.

Now let’s have a look at a few key points to keep in mind to ensure you have a successful Digital Transformation journey.


5 Golden Rules

1. Get a clear vision

Have a Clear Vision


No plan or project can be successful if a clear vision is not laid down right at the beginning. Leaders should convey the organizational goal and vision clearly to their teams. There should be complete transparency if businesses wish to smoothly execute their plan. This ensures that everybody is on the same page and everybody working on the project knows where they are heading towards. The foundation of the Digital Transformation journey can only be strengthened if the vision is clearly communicated to everybody who is working on it.


2. Focus on the customers

Focus on the customers


In this competitive world, it is very important for businesses to have user-centric solutions if they want to make it big. Understanding user needs and requirements help you understand what your target audience actually wants. Once you know what they want, you can cater to them accordingly. Good User Research is recommended not only at the start but also during the process. This helps get an in-depth understanding of what the target audience expects from a particular brand. A user-centric approach where the focus is more on the target audience is always considered to be a wise decision for any organization.


3. Digital Transformation is not the destination


Digital Transformation is not the destination


For those who think Digital Transformation is a one-time solution to make their business grow, need to know that this is an ever-evolving process and not the end goal. This is a journey business undertake to stay ahead of their competitors. There is always something new trending in the market so it is important to stay up-to-date at all times.


4. Build a flexible strategy Teamwork is important



Build a flexible strategy Teamwork is important


It is important for businesses to be flexible with their plan of action. Staying stringent and adamant on one single path is not a good idea. I am sure we have all experienced this in our professional life, not all plans and strategies work as per schedule. There is always scope for delays, iterations, and amendments. It is no different when it comes to digitally transform your business.

Digitally transforming business cannot be done by one single individual. It requires different departments and teams to come together to create great solutions. All teams working on the project should be well aligned with each other. They should be in sync with each other to maintain consistency and uniformity throughout the process. Protocols should be followed and teams should regularly communicate with each other to achieve the best results.


5. Accept failure


Accept failure


Staying positive and accepting failure is a part of the process. There could be delays and a number of iterations but one must take this in a positive spirit and work harder to avoid repetition of mistakes. One should not get demotivated, but instead, learn from their mistakes and make sure that they don’t repeat it. Falling down is a part of the journey but picking yourself up and moving forward is what it takes to be successful in your endeavor.

In conclusion

When a company plans to undergo a digital transition, a lot of things are at stake. These five golden principles must be followed in order to reduce the probability of losses and maximize the rewards and profits. These laws must be complied with in order to ensure that companies are on the correct road to success on their Digital Transformation journey.

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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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