Top 3 Core Principles of Digital Transformation

# DigitalTransformation


Neha Modgil

25 September 2020

Insight 1

Top 3 Core Principles of Digital Transformation


We have been hearing about Digital Transformation and how it is helping organizations across the world uplift their business for the better. With the outburst of internet advancements and technological development, everybody wants to ensure that their business has a digital presence which makes an impact, a positive one. Yes, the audience has greater digital exposure than ever before which is why businesses want to reach out to their audience through the internet. The internet is indeed the best place to find a large number of people. People are very often browsing through different websites and platforms in their free time. So, businesses have started taking the required steps to stay ahead and promote their brand as much as they can on digital platforms. This could vary from websites to mobile apps and even social media portals.


On the other hand, the audience is also very comfortable using internet platforms to connect with brands. Nowadays the internet and devices that can be connected and used with the internet are viable and affordable. People acknowledge brand presence on the internet and are encouraged to engage with brands that have their digital reach spread across different digital platforms and portals. If we go back in time it is noticed that one of the first-ever Digital Transformation took place in the music industry. Yes, this is something not many of us are aware about. But, the music industry has come a long way from CDs and cassettes to iPod and other devices which do not need any external hardware inserted in them to play music. These devices are compact and very user-friendly too. In fact, a lot of these devices do not even need a continuous internet connection. We can all see and have also experience the shift from CDs which we used to play music to now when everything related to music is online and portable. People can also listen to music on different internet platforms easily.


Slowly, after brands in different sectors analyzed the pros of going digital, the rise of transforming businesses digitally rose.

Businesses in different sectors and fields like IT, Telecom, Entertainment, Healthcare, Insurance, Travel, etc. have started to bring their businesses on digital platforms. It is agreed that digitally transforming businesses is not a very easy journey, but, it is essential. In this era where a large number of people are digitally equipped and are to some extend also dependent on technology and the internet, it is very important for businesses to keep up with the competition and make their way through. According to a survey conducted by International Data Corporation, 85% decision-makers and stakeholders have confirmed that they have set a time frame of about 24 months to incorporate and implement Digital Transformation in their business model to ensure that they are at par with their competitors in the market.


The problem with Digital Transformation is that people are well convinced about this and are willing to take the required steps to adopt this concept in their business model but, the challenge arises while implementing and starting off at the right foot. Brands know the benefits Digital Transformation brings to the table but are in some way hesitant as they feel like it is a big process and requires a lot of time and money invested in it. This is however not true. If planned well Digital Transformation is not as hectic as businesses perceive it to be. Digital Transformation is extremely important for businesses and in this article let’s have a look at a few Core Principles of Digital Transformation.


Top 3 Core Principles of Digital Transformation


1. Leave behind the past




We have all heard the saying that “If you keep doing the same thing you cannot expect different results”. This is very apt when it comes to Digital Transformation. If businesses continue with the same traditional strategies even in this digital era they are sure to lag behind from their competitors. Brands should leave behind the traditional approach of connecting with their audience and should start engaging with them on various digital platforms. New ideas, strategies, technologies, approaches, etc. should be adopted by businesses to stay up to date with the evolving times.


For example, Insurance companies have left behind the traditional approach that people used in earlier times. They have managed to convince their customers to buy policies, make claims, etc. online on their website or application. This has turned out to be a hit and there has been no turning back ever since.


2. Have a clear vision




A clear and well-defined vision should be set right at the start of the plan. Without a clear vision, it is very difficult to take on a sustainable Digital Transformation journey. A team that works towards digitally transforming businesses cannot work efficiently if they do not have a clear vision of how what and where their plan is heading towards. The senior management and stakeholders of organizations must create and communicate their agenda and vision with every team member to ensure that everybody is on the same page.


For example “Apple” as a brand has had a clear vision since day one. They know what they want and how they want to reach out to as many people as possible. They have new inventions in the field of technology every now and then and believe in providing the best to their customers.


3. Define the problems




A lot of Digital Transformation initiatives fail because companies are unable to identify the real problems faced by users. Brand leaders are often unable to grasp the root of the issues their users are facing. To identify and understand the actual problems, businesses need to take a step back, reflect, and clearly put forth what they are addressing. Businesses should always look at their product or service from different perspectives to get to the root of the problem. There could be multiple layers to why there is a problem, so it is very important to drill down and reach the root to create appropriate solutions.


For example: In 2019 “Snapchat” had launched new features in their app and made changes in the functionality to attract more users. However, this was disliked by users and there was a social media steer about the same. They immediately had to change their functionality and go back to the older version which people appreciated. This proves that what the brand thought was a problem wasn’t actually a problem for their real users.


With the pace at which businesses are adopting Digital Transformation, almost all companies have their digital presence for their audience to engage with. This Digital Transformation has also enabled Google to make its way through to from an obscure brand to be known as a giant on the Internet.


In conclusion

To achieve success in Digitally Transforming your business, technology, team members, strategies, processes, and discipline should all be well aligned and in sync with each other. The reason many business do not go past the launch phase is that problems that could be solved at the initial stages were not looked at. Ensure that you keep in mind the above-mentioned principles and you are sure to create great digital solutions for your business.





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Neha Modgil

Co-founder & COO | Techved

She is a zealous and experienced enthusiast, driving multiple projects in the IT and Services industry with her adroitness

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