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We conducted contextual study to understand medical user behaviour, access to digital content needs & increased engagement.
Projects
Industry:Healthcare | Ed-Tech
Platform: Online Learning Platform
Services
Research-Led-Engineering | User Research | Contextual & Quantitative Study
Problem Statement
To assess the needs of medical faculty, students and librarians for accessing academic content and improve their adoption & engagement with digital resources.
Objective
To provide insights into the digital e-learning platforms used by medical users and analyse their study routines, references and increase their digital adoption and engagement.
To learn about their schedule and get behavioural insights from Indian users.
To understand the different personas like students, faculty & librarians and how they access the content.
To know the demographics of how & when the medical fraternity access study material, references online.
Understand content interaction from an offline to an online platform perspective.
Our research helped to understand digital resources in the medical fraternity and boosted digital adoption.
Our insights recommended the use of multimedia like audio/video elements and 3-D graphics to boost engagement.
Our compiled report helped to understand their target audience and needs better.
Our report provided a contextual analysis of digital content that is trustable, reliable and meet curriculum goals.
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TECHVED's data-driven approach helped gain contextual insights into the Indian medical personas and their needs for accessing trusted digital content.
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