User-Centric Research For A Leading Bank

Validate Axis Bank’s new website design, test the usability of their digital platforms, to boost engagement.



Industry: Banking

Platform: Mobile



UX UI Design | Research-Led Engineering

Application Interface
- Client Feedback
TECHVED's insights and solutions were satisfactory
The website's new design and interactive content, with direct product selling, have created a more user-friendly experience. This has boosted customer acquisition and conversions.

Problem Statement

To gain a better understanding of what users expect from the new website design and to test usability across all digital channels.


To provide a stronger understanding of their customer expectations and build better strategies to engage customers.

Challenge faced by Axis Bank

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Cross selling products like credit cards, debit cards, etc. to banking customers through online platforms.

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Catering to the premium customers & understanding their needs and requirements.

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Personalizing the overall user experience on the website.

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Analyzing and enhancing the design to improve user interaction.

Solutions By TECHVED

Scalpel one
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We tested, analyzed and solved the shortcomings of the new prototype. This helped to save a lot of time as well as money.

Development Optimization


We discovered the optimum points of contact where there is a higher likelihood of cross-sales. This increased conversions and revenues.

Cross-Selling Strategy


Our in-depth analysis helped them meet user expectations, which resulted in high demand for the product.

Increased Revenue

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Snippets of Our Solution

TECHVED evaluated the usability of their m-site and website. We validated the new design and discovered more effective ways to engage with customers.







Our Redefining Impact

A seamless and engaging internet banking experience

our work Enhanced the overall look and feel of the website.
our work Built more engaging customer journeys.
our work Scaled up-selling and cross-selling for different goods.
our work Developed a stronger user experience strategy & focused on navigation.
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with our insight-driven thinking.

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