Axis Bank Case Study

Usability Test

Engaging Customer Journeys

Techved collaborated with Axis Bank to test their m-site's as well as website's user friendliness and to validate the new design which they already had in place. Along with that, we delved deeper into customer journeys and ascertained better ways to engage with the customers.

IN-DEPTH RESEARCH

Systematic Scrutinise

Techved's meticulously focussed behavioural economics approach with extensive research in metro cities, paved way for understanding navigation issues users found in the new design.

IN-DEPTH RESEARCH

METICULOUS STUDY

Techved pinpointed the problem areas and converted them into opportunities, providing a platform for building intuitive and engaging interactions with the customers.

Key Takeaway

The results proved to be an eye-opener for the team of Axis Bank. With a better user engagement strategy along with focussed navigation, Axis Bank was able to build user journeys and even succeed in up-selling and cross-selling of various products.

Download Sample Report

View other case studies

Contact Us!

To talk to our digital experts!

Full Name

Mobile No

Email ID

How Can We Help You

Get In Touch