Tips On Conducting User Interviews For Deep Insights

#userinsights, #userresearchmethods, #userresearch


Jay Anthony

13 March 2023 8 min read

Tips On Conducting User Interviews For Deep Insights

Tips On Conducting User Interviews For Deep Insights

User interviews are an important tool for uncovering deep insights into the user experience. By following the tips outlined in this blog, you can conduct user interviews that provide valuable feedback on how to improve the user experience. Whether you are conducting interviews in person or remotely, active listening, open-ended questions, and follow-up questions are key to ensuring that the interviews are effective in uncovering deep insights. Remember to recruit the right participants, use the right tools, and consider using incentives to encourage participation. By conducting effective user interviews, you can make data-driven decisions that improve the user experience and ensure that your product or service meets the needs of your users.

In the coming lines, we will explore what user interviews are, why they are conducted, and provide some tips for conducting user interviews that uncover deep insights.

How To Define User Interview In User Research?

A user interview is a method of user research where a researcher or designer talks to a user to understand their needs, preferences, and pain points. User interviews are typically conducted one-on-one and can be done in person or remotely. The goal of a user interview is to understand the user's experience with a product or service, identify their pain points, and gather feedback on potential solutions.

Why Do We Conduct User Interviews In User Research? 

User interviews are conducted to gain a deep understanding of the user's experience with a product or service. They help identify pain points and areas for improvement in the user experience. User interviews also provide valuable feedback on potential solutions to user problems. By conducting user interviews, designers and researchers can make data-driven decisions to improve the user experience and ensure that the product or service meets the user's needs.

In this blog post, we are providing the following tips for conducting user interviews that uncover deep insights.

Prepare Clear Research Plan

Before conducting user interviews, it's important to have a clear research plan in place. A research plan outlines the goals of the study, the target audience, the research methodology, and the research questions. A clear user research plan ensures that the interview process remains focused and structured, and the interviewer can easily steer the conversation towards the research goals.

Strart with open-ended questions

Starting the interview with open-ended questions is a great way to encourage participants to share their thoughts and experiences. Open-ended questions allow participants to express themselves freely, which can lead to unexpected insights with usability testing. Examples of open-ended questions include "Can you tell me about a time when you used our product?" and "How do you typically go about solving this problem?"

Ask follow-up questions

Asking follow-up questions is a great way to dive deeper into a participant's responses. Follow-up questions can help clarify vague or ambiguous responses and uncover more insights. Examples of follow-up questions include "Can you tell me more about that?" and "How did you feel about that experience?"

Use probing techniques

Probing techniques can help uncover more insights and encourage participants to think more deeply about their experiences. Probing techniques involve asking participants to elaborate on their responses or to provide specific examples. Examples of probing techniques include "Can you give me an example of a time when you encountered this issue?" and "How did that experience make you feel?"

Use active listening

Active listening is a crucial aspect of conducting user interviews. Active listening involves paying close attention to the participant's responses, asking clarifying questions, and demonstrating empathy. Active listening helps build rapport with participants, which can lead to more insightful responses.

Use non-verbal communication

Non-verbal communication can also play a role in conducting user interviews. Non-verbal communication includes body language, facial expressions, and tone of voice. Using positive body language and facial expressions can help build rapport with participants and encourage them to share more freely.

Avoid leading questions

Leading questions can bias participants and influence their responses. Leading questions are questions that suggest a specific answer or point of view. Examples of leading questions include "Wouldn't you agree that our product is the best on the market?" and "Don't you think our product is more user-friendly than our competitor's?"

Record the interview

Recording the interview is important to ensure that all insights are captured accurately. Recording the interview allows the interviewer to focus on the conversation without worrying about taking notes. Recording the interview also allows for later analysis and review, which can help generate more insights.

Conducting user interviews is an essential part of user research in UX design. It is through these interviews that designers can gather deep insights into users' needs, behaviors, and motivations, which can help inform the design process and lead to the creation of user-centered products.

To conduct effective user interviews, designers should prepare a clear research plan, use open-ended questions, ask follow-up questions, use probing techniques, actively listen, use non-verbal communication, avoid leading questions, and record the interview. Additionally, it's important to balance quantitative and qualitative research methods, use a mix of remote and in-person interviews, and consider working with a user research agency for end-to-end user research.


By following these tips and best practices, designers can ensure that their user interviews provide valuable insights and lead to the creation of successful products that meet the needs of their users. User research analysis should also be a key component of the research process to identify patterns, trends, and insights from the interviews.

In today's competitive market, it's more important than ever for designers to conduct thorough user research to create successful products that meet the needs of their users. By incorporating user interviews into their research process, designers can gain valuable insights that can help inform the design of user-centered products.


What are the benefits of conducting user interviews?

User interviews can provide a wealth of information about users' needs, preferences, and behaviors. By directly engaging with users, researchers can gain a deeper understanding of their experiences, motivations, and pain points. This information can be used to inform the design and development of products and services, as well as to identify opportunities for innovation and improvement.

How can you use user interviews to improve your product or service?

User interviews can be used to identify and prioritize user needs, validate design concepts, and test prototypes. By listening to users' feedback, researchers can gain insights into what works and what doesn't, and use this information to refine their products or services. User interviews can also be used to identify trends and patterns in user behavior, which can help inform future product development and marketing strategies.

How do you analyze and use the insights gathered from user interviews?

To analyze and use the insights gathered from user interviews, researchers can transcribe and code the interviews, looking for themes and patterns in users' responses. These insights can then be used to inform the design and development of products and services, as well as to identify opportunities for improvement. Researchers can also use the insights gathered from user interviews to create personas and user journeys, which can help guide the design process and ensure that user needs are being met.

What are some best practices for conducting user interviews remotely?

When conducting user interviews remotely, it is important to ensure that participants have a reliable internet connection and access to a quiet, distraction-free environment. Researchers should also use a reliable video conferencing platform and test the technology in advance. To ensure that participants are comfortable and engaged, researchers should establish rapport and build trust with participants, and use open-ended questions to encourage conversation. It is also important to pay close attention to non-verbal cues, such as facial expressions and body language, to better understand participants' responses.

What are some alternative methods to user interviews for gathering user feedback?

In addition to user interviews, there are a number of alternative methods for gathering user feedback. These include surveys, focus groups, usability testing, and A/B testing. Surveys can be useful for gathering large amounts of data quickly and efficiently, while focus groups can be useful for exploring complex topics in depth. Usability testing can be used to identify specific usability issues with a product or service, while A/B testing can be used to test different design variations and identify which performs better with users.

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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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