Does Usability Testing Beneficial For Business

#usabilitytesting, #userresearch


Jay Anthony

01 October 2022 8 min read

Does Usability Testing Beneficial For Business

Why Every Business Should Do Usability Testing

How many times have you been to a website and completely failed to find what you needed? Or, how many times did you drop out because the website was not functioning properly? It can be so frustrating for users to navigate a poorly designed website. These problems are common when user testing is not taken seriously. 

Today, when everywhere competition is so high, it is important that businesses must have a website. But doing it correctly is even more important. This includes testing for usability at every stage, from design to launch. Otherwise, you're wasting time and perhaps losing potential customers. 

While consumers are savvy and demanding, they still want their interaction with brands to be convenient. If you don't have a great user interface, you might as well forget about generating a good user experience. Therefore, Usability testing has become all the rage in recent years as UX becomes more and more important. In this blog, we'll be taking an in-depth look at what usability testing is, and why it's so important for businesses.

So, what is Usability Testing?

Usability testing, in its most basic form, is the act of determining how simple a website, application, or programme is to use. Traditional testing (bug fixes, etc.) is performed by the developer or internal project team, whereas usability testing is performed by the end user. 

When you want to be sure if your product or service is completely valid in the market or not, that’s where usability testing plays a role. It is a method of user research, a particularly qualitative one. It is the core of UX testing. Identifying problems early in a product's lifecycle can provide a more enjoyable experience for consumers. 

Usability testing will assist you in determining how well your website operates. “According to Jeff Sauro of MeasuringU, 5 users is all you need during testing to find 85% of the problems in an interface.

It will help you save money in the long term by outlining all of your development goals. Before settling on a testing methodology, it is critical to understand the type of usability testing.

Types of usability testing

Diagnostic Testing

Diagnostic testing can help you find out exactly what isn't working for your customers, which in turn will help you make sure that every aspect of your product or website is perfect before you release it. It is a constant learning process regarding users and their behaviour. To understand how we can improve our product or web experience, we assign tasks to our consumers, study their behaviour, mental process, eye movement, and investigate areas where they struggle.

Demonstrative Testing

Demonstrative testing gives an overview of how usable the designs are in comparison to the competition. This also helps in understanding how the product will perform once out in the market. It is useful when it comes to assessing how well a product will work with different users and scenarios. The final stage of product development is often a design stage, which can be challenging because it's hard to know which features need to be included and which ones don't need to be included at all.  Demonstrative testing simplifies this for you.

Usability testing is a great way to make sure your website is easy to use and understand. It can help you identify problems with the design process, uncover opportunities for improvement in the design, and teach your organization about your users.

There are benefits of usability testing that can surely skyrocket your business & its experience.

1. Provides better experience 

2. Increases conversion  

3. Saves time for the company and the end-user

4. Creates a better product

5. Allows you to make better design decisions

6. Helps you understand user needs

Usability testing is not a one-time thing—it's an ongoing process that involves many steps over time. While we have seen what usability testing is & its benefit. Are you probably thinking how to start with Usability Testing for your enterprise?

You can focus on the following steps to implement Usability Testing in Enterprize

Prepare a solid plan

Create a solid plan before you start so that everything goes smoothly and you don't run into any unexpected problems.

Get your prototype or product ready

Be sure that your prototype is complete and ready this will ensure that your customers have a positive experience with your brand from the start.

Finding out what users might work for you

When determining your target audience, it is important to consider what might appeal to them. What are their needs and how can your offering help meet them? By understanding these factors, you can more effectively market your product or service.

Perform a usability test

It is essential to perform a usability test before launching a new product or website. This will ensure that your target users can actually use the site or product as intended and identify any potential areas for improvement.

Creating clear and detailed documentation

As a professional, it is important to create clear and detailed documentation. This will help ensure that your work is accurately represented and can be easily understood by others.

Repeat and improve

It is important to repeat the testing process in order to improve the user experience. By doing so, we can ensure that our product meets the highest standards possible.


Needless to say that Jeff Bezos invested 100 times more in usability testing than in marketing in the first year of launching Amazon.

We can understand by this that usability testing is a key part of the process for every successful product or service today. User testing is an important part of any project, large or small. It ensures that your website or application is tested and optimized to provide the best possible user experience.

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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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