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Breakthrough of AR Technology in Mobile Apps

# AR, #MobileAR, #Tech

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Jay Anthony

22 October 20218 min read

Breakthrough of AR Technology in Mobile Apps

Augmented Reality has become a boom in the past few years ever since Pokemon Go was launched in the market. You’ll hardly find anyone who’s not familiar with the term AR. With its applicability in diversified fields like automation, education, healthcare, travel, the AR market is growing like anything! The immersive nature of any AR app increases user involvement and thus helps increase consumer sustainability for a business. Research shows that the Augmented Reality market is going to be worth $61,39 billion by 2023. So it can be said that, in the recent future, AR will be a day-to-day usable technology with more profound user-friendly apps.

 What is AR? 

What is AR

 Augmented Reality is boosting your Reality with computer-generated 3-D images. The preliminary process of AR involves scanning an object through the device lens, and then the algorithm and the software do their job from the back-end, and finally, they produce a digital image and impose it virtually in the real world. For instance, it provides the user with a more real-time experience.

Why Mobile AR is expanding?

Why Mobile AR is expanding

 Presently, Mobile Augmented Reality is one of the most explosive growth areas in the Augmented Reality sector. Mobile devices that support AR are less expensive and more powerful. In earlier stages, multiplayer games, exhibitions, and showrooms could only implement AR, but you can use the Mobile AR anywhere. You can use it inside a library as well as in a forest. It goes everywhere with your smartphone and provides true portability. However, the biggest issue with mobile AR could be that data needs to be rendered in real-time so that images and information flow without lagging.

Even with this drawback, the usage of mobile AR is huge in today's digital era, and we'll be discussing 4 examples of that in this article.

Mobile AR apps are available both on the iOS and Android, and hence they're easy to install and use, which increases their brownie points of user-friendliness much more.

Applications of AR in Mobile:

Applications of AR in Mobile

1. Mobile AR in Astronomy- Big Bang AR by CERN: This free-to-use application developed by CERN is available both on iOS and Android to download. This app uses AR to create an adventure to explore the origin of the universe. Big Bang AR is a collaboration between CERN and Google Arts & Culture.

2. Mobile AR in History-BBC Civilizations AR: This app helps users to explore historical artifacts from the UK’s museums through virtual exhibitions.This app is a collaboration between BBC Arts, BBC R&D, Nexus Studios, and about 30 museums and galleries from across The United Kingdom and is available on both iOS and Android.

3. Mobile AR in Education- Google Expeditions: AR is making education more interesting among young students. For example, there’s an app called ‘Google Expeditions,’ which enables users to see 3-D images of volcanoes, storms, or even DNA inside the classroom. So, imagine how intriguing it would be to study like that instead of the traditional blackboard teaching method!

4. Mobile AR in Translation- Google Translate AR: This app is an advancement of the Google Translate app. The AR feature of this app uses your smartphone's camera to scan foreign language signs, menus, other items, etc. and can translate it to your preferred language in real-time. This could be a convenient travel buddy. As you can download the choice of your language(s) directly onto the app. It diminishes the need for an internet connection while performing the translation.

5. Mobile AR in Retail: With the help of immersive and interactive AR applications, many retailers are able to reach a large number of consumers and build a long-term relationship with them which in turn is increasing their brand value. For example, IKEA, the furniture company, is one of those first implementers of the AR app, which produces real-time 3D images of the furniture real-time on the spot. Thus, the buyer can understand their need for that particular item before investing in it. Similarly, a make-up brand like Nykaa or eyewear brands like lenskart also implemented AR to help users try on the make-up products or glasses before they make the purchase.

6. Mobile AR in Industry- Volkswagen Mota App & Volkswagen Car Net: The Volkswagen Mota app provides an AR implementation to show how to repair your car, and the car- net application can lock and unlock your vehicle, honk, flash the lights and even start the car.

Conclusion  

Even with fewer drawbacks, mobile AR is taking up the market with great speed. Especially in the post-pandemic era, when every small industry moves into the handset, it’s becoming inevitable to go with the flow and make AR a daily use of technology. It can be said that with a huge prospect of a $198billion market size within 2025, AR is the future of technology.

 

 

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Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

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WRITTEN BY

Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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