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Breakthrough of AR Technology in Mobile Apps

# AR, #MobileAR, #Tech

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Jay Anthony

10 October 20228 min read

Breakthrough of AR Technology in Mobile Apps

Augmented Reality has become a boom in the past few years ever since Pokemon Go was launched in the market. You’ll hardly find anyone who’s not familiar with the term AR. With its applicability in diversified fields like automation, education, healthcare, travel, the mobile augmented reality market is growing like anything! The immersive nature of any AR apps increases user involvement and thus helps increase consumer sustainability for a business. Research shows that the AR in mobile app market is going to be worth $61,39 billion by 2023. So it can be said that, in the recent future, AR will be a day-to-day usable technology with more profound user-friendly apps.

Let’s Define Augmented Reality

What Is AR

Boosting Reality with computer-generated 3-D images is the Augmented Reality definition. The preliminary process of AR involves scanning an object through the device lens, and then the algorithm and the software do their job from the back-end, and finally, they produce a digital image and impose it virtually in the real world. For instance, it provides the user with a more real-time experience.

Let’s discuss about the types of AR Application:

Market Based AR

Market Based AR

Marker-based AR has a wide range of Augmented reality applications depending on the market. It recognizes the thing in front of the camera and displays information about it on the screen. The object is recognised based on the marker, and it replaces the marker on the screen with a 3D version of the related object. As a result, the user can examine the thing in more depth and from numerous angles. Marker-based AR technology, for example, allows you to create AR experiences on your smartphone or tablet.

Location Based AR

Location Based AR

Location-based AR refers to Augmented Reality that is markerless, position-based, and geo-based. Special markers are not required in this technique to identify the location of virtual items. Location-based Augmented Reality uses GPS, accelerometers, digital compass, and other technologies to accurately determine a device's location and position. Because most modern mobile devices include the necessary sensors, this powerful technology is accessible to all smartphone owners.

Mobile Augmented Reality apps are available both on the iOS and Android, and hence they're easy to install and use, which increases their brownie points of user-friendliness much more.

Below are few Top Features of Augmented reality:

1) 3D recognition and tracking

2) GPS support–geolocation

3) SLAM support

4) Cloud support vs local storage

5) Platforms

6) Image recognition

7) Unity support

Why Mobile Augmented Reality is Expanding

Why Mobile AR Is Expanding

Presently, Mobile Augmented Reality is one of the most explosive growth areas in the Augmented Reality sector. Mobile devices that support AR are less expensive and more powerful. In earlier stages, multiplayer games, exhibitions, and showrooms could only implement AR, but you can use the Mobile Augmented Reality anywhere. You can use it inside a library as well as in a forest. It goes everywhere with your smartphone and provides true portability. However, the biggest issue with it could be that data needs to be rendered in real-time so that images and information flow without lagging.

AR mobile applications are mentioned below:

AR Application In Mobile

Mobile AR in Astronomy

Big Bang AR by CERN: This free-to-use application developed by CERN is available both on iOS and Android to download. This app uses AR to create an adventure to explore the origin of the universe. Big Bang AR is a collaboration between CERN and Google Arts & Culture.

Mobile AR in History

BBC Civilizations AR: This app helps users to explore historical artifacts from the UK’s museums through virtual exhibitions.This app is a collaboration between BBC Arts, BBC R&D, Nexus Studios, and about 30 museums and galleries from across The United Kingdom and is available on both iOS and Android.

Mobile AR in Education

Google Expeditions: AR is making education more interesting among young students. For example, there’s an app called ‘Google Expeditions, which enables users to see 3-D images of volcanoes, storms, or even DNA inside the classroom. So, imagine how intriguing it would be to study like that instead of the traditional blackboard teaching method!

Mobile AR in Translation

Google Translate AR: This app is an advancement of the Google Translate app. The AR in mobile app uses your smartphone's camera to scan foreign language signs, menus, other items, etc. and can translate it to your preferred language in real-time. This could be a convenient travel buddy. As you can download the choice of your language(s) directly onto the app. It diminishes the need for an internet connection while performing the translation.

Mobile AR in Retail

With the help of immersive and interactive AR applications, many retailers are able to reach a large number of consumers and build a long-term relationship with them which in turn is increasing their brand value. For example, IKEA, the furniture company, is one of those first implementers of the AR app, which produces real-time 3D images of the furniture real-time on the spot. Thus, the buyer can understand their need for that particular item before investing in it. Similarly, a make-up brand like Nykaa or eyewear brands like lenskart also implemented AR to help users try on the make-up products or glasses before they make the purchase.

Mobile AR in Industry

Volkswagen Mota App & Volkswagen Car Net: The Volkswagen Mota app provides an AR implementation to show how to repair your car, and the car net application can lock and unlock your vehicle, honk, flash the lights and even start the car.

Mobile AR in Game

Mobile Augmented reality gaming is the integration of game visual and audio content with the user's environment in real time. Whether it be a simple game or an immersive game world, the possibilities are endless. Take your Augmented Reality games experience to the next level. Whether you're moving or standing still, AR games got you covered with the latest gaming experiences and apps. For example, Pokémon GO is the ultimate in-location augmented reality gaming app. It uses your smartphone’s camera, gyroscope and GPS to give you a fun and interactive way to explore the world around you.

Mobile AR in GPS

The next big thing is augmented reality GPS. When it comes to user experience, navigation combined with augmented reality capabilities works wonderfully. We no longer need to ask passers-by for route guidance or traffic problems, thanks to maps and geo-locations. However, they only partially answer our difficulties. As a result, augmented reality GPS solutions enter the picture.

Mobile AR in Advertising

Augmented reality (AR) is a new marketing, advertising, and sales strategy that allows brands to provide unique experiences to their customers while tapping into their mobile devices.Mobile has emerged as one of the most important media platforms for customers to interact with companies and make purchasing decisions. AR mobile app gives you another tool in your arsenal for generating sales and increasing brand value via mobile devices.

These were the AR mobile applications now let’s take a look at the advantages and Benefits of mobile Augmented Reality:

1. Easy Visualization

2. Boost Business Sales

3. Improved Engagement

4. Time Saving

5. Competitive Advantage

With such amazing benefits of AR in mobile app, users will undoubtedly enjoy every corner of the location if they have an amazing experience. Higher conversions and sales are associated with amusement of place or product.

Conclusion

Even with fewer drawbacks, Augmented Reality Mobile Apps is taking up the market with great speed. Especially in the post-pandemic era, when every small industry moves into the handset, it’s becoming inevitable to go with the flow and make AR a daily use of technology. It can be said that with a huge prospect of a $198billion market size within 2025, AR is the future of technology.

FAQs

Why we need AR Development Technology?

Augmented Reality (AR) is defined as the technology and methods that allow the overlaying of real-world items and environments with 3D virtual things via an AR device, and allowing the virtual to interact with the real-world objects to produce intended meanings. Augmented reality that technology enables the overlaying of virtual objects in real-world environments or objects. It employs a number of technologies, including SLAM, depth tracking, natural feature tracking, and object recognition.

How much does an AR project cost?

The cost is determined by the project's requirements, needs, and calling. As with any IT project, the cost of your AR solution will be roughly equal to the number of hours worked by your development team multiplied by their hourly rates, plus any additional charges. It also depends on the Augmented Reality (AR) devices like AR apps android or ios. 

What do augmented reality developers do?

An AR developer builds entirely new digital settings that users can view using a device such as the headset, but an AR developer also uses mobile apps to create a layer of digital experience in reality, such as Pokemon Go, a game that employs this technology. 

How long does it take to build AR for an app?

A successful augmented reality apps requires planning, execution, and promotion. It is critical to initially define your objectives. To design a successful AR app, all stages and steps must be accomplished first. It also provides maintenance, bug fixes, and performance enhancements. 

 

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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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WRITTEN BY

Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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