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Top 7 AR Trends in 2023 - Must Know

# AugmentedReality, #VirtualReality, #Innovation

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Jay Anthony

06 September 20228 min read

Top 7 AR Trends in 2023 - Must Know

Augmented Reality technology is becoming more and more popular among consumers from around the world. At the end of 2020, it was estimated that there were a total of 598 million AR active devices, which were to be increased to 1.73 billion by 2024, according to research by ARtillery Intelligence.

As more consumers adopt AR technology, AR is moving into the mainstream and turning into a niche technology. 2020 marked a significant period of growth for AR, and 2023 will set a new benchmark to expand on this. 

Here are the top 7 AR trends in 2023

AR Smart Glasses

AR Smart Glasses

Microsoft Hololens, a familiar name in AR, made lives of people more accessible in various ways. But this is 2021. We can literally buy anything through the watch on our wrist! So, AR technology has become more demanding, and in this era, smart AR glasses happen to be more wearable and easy to use.

Speaking of which, FB has launched its first smart glass in October 2021. Designed collaboratively with RayBan, these super sleek glasses are stylish as well as rich in technology. It can easily capture photos and short videos and make the sharing process through FB even more fun and engaging. Additionally, with these glasses, one can listen to music and can answer their phone calls too. It has included a red LED light on the frame, which will light up while capturing a video and thus lower the security breaches. Lenovo and Vuzix have also released their smart glasses earlier this year, aiming at the consumer market. So, in 2023 FB lens, along with its competitors, is undoubtedly an excellent start to push AR into further steps ahead and making the essence of using mobile phones less.

AR smart glasses, with the ability to filter useful information straight into our field of vision, are a possible breakthrough for wearables. Both startups and major IT businesses are attempting to make this technology a reality, but whether it will genuinely take off with customers remains to be seen.

Web AR

Web AR

Web-based augmented reality (webAR) lets users access AR experiences straight from their smartphones. People may enjoy the immersive and unique experience of AR on-demand, as there is no need for downloading, on most operating systems, mobile devices, and web browsers. WebAR can be accessed with a simple URL link, a QR code scan, or a tap on an NFC tag. This allows consumers to enjoy AR experiences on most mobile devices and browsers without having to download a whole programme. Because of this extensive accessibility, WebAR reaches twice as many mobile devices as its app-based version.

AR Remote Assistance

AR Remote Assistance

Augmented reality remote support is a powerful tool that can help brand agents and product specialists communicate with customers and field workers regardless of location. By live streaming video and photos in real time, as well as using interactive AR-powered technology, augmented reality remote support can bridge the physical and virtual worlds to speed up problem resolution.

LiDAR

AR Trends With Lidar

The reach of LiDAR technology has increased drastically when it is included in smartphones. Apple included this technology first in its iPad Pro 2020 and now in iPhone 12 Pro and iPhone 12 Pro Max. Preparing a scene to be populated with virtual objects and allowing people to onboard it is an essential step in AR that LiDAR vastly improves upon. The trend of LiDAR being used on consumer devices certainly opens up a wide range of possibilities for AR technology in 2023.

AR Cloud

AR_Cloud

The "AR Cloud" refers to technology that enables the distribution of user-centric contextual digital content overlaid over physical items on devices such as phones, headsets, and head-mounted displays (HMD). This technology has the potential to revolutionize how we interact with our surroundings, providing a more immersive and interactive experience.

AR With AI

Augumented_Reality_In_AI

Augmented reality (AR) and artificial intelligence (AI) hold the potential to revolutionize how businesses communicate with their customers. As these technologies continue to develop, they will inevitably have a major impact on marketing and business operations. Consequently, it is important for companies to stay up-to-date on these advancements and consider how they might be leveraged to improve customer engagement.

AR With Avatars 

AR avatars are now available, allowing you to transfer your digital identity into the real world. The experience, like many AR filters on Snapchat or Instagram, uses full-body tracking to layer a virtual avatar, along with accessories like NFTs, virtual apparel, and other features, over your real-world body in real-time.

Conclusion

So, there you go! The top 7 AR trends 2021. According to research, AR’s value is climbing up to $25billion by 2025, which indicates that the future of Augmented Reality & AI is really bright. So, prepare to be entertained by more AR games and Avatars and keep an eye on the news for new AI releases and enjoy this new technology. Future of AR is bright & amazing, also we are yet to see what else it offers.

FAQs

Is augmented reality in trending?

The augmented reality market trends is forecast to grow significantly in the coming years, as technology becomes more accessible to consumers. With businesses increasingly focusing on Metaverse technologies, Augmented Reality trends are seen as the next logical step for many organizations. AR is proving to be beneficial for a number of industries. Retail can take advantage of virtual product displays, healthcare can use AR to improve patient care, and there are many other potential applications. regardless of the industry, there are a number of benefits that AR can offer.

What are new technology for AR requirements?

Several businesses are expected to be revolutionized by augmented reality (AR). The important technology trends influencing Augmented reality are listed below.

1. Metaverse

2. Mobile AR

3. Contact lenses

4. WebAR

5. Artificial intelligence (AI)

6. 5G

7. Cloud Services

Why is AR popular?

AR is becoming increasingly popular due to its mobile and personal nature. A rapidly growing smartphone market makes AR accessible to more people than ever before. Additionally, AR is an inexpensive alternative to other media platforms, as no specific media needs to be purchased. Finally, brands have access to detailed analytics that enable them to understand their audience more fully. 

What is 3D AR?

Augmented reality (AR) is a cutting-edge technology that allows users to interact with computer-generated elements in real time. AR is different from VR in that VR creates a completely self-contained virtual environment, while AR layers computer elements over the real world.

 

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WRITTEN BY

Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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