5 ways AR/VR is changing the User Experience Landscape

# AR/VR

blog

Jay Anthony

29 October 20218 min read

Insight 1

We all know how digital experiences are reshaping customer expectations, their way of perceiving information and redefining their interaction & engagement with the virtual world.  When customers seek for something on the internet these days, they want content that is quick, visually appealing but also that simplifies accessing information. Today's generation is far too smart to grasp new and emerging technology and look out to experience them in their their daily lives. 

Digital Transformation, Artificial Intelligence, Blockchain etc. are some of  the new & few technologies that today people are aware about, talk about & look out for them in their experiences. Here we are going to discuss new technology in the spotlight that is enhancing user experiences worldwide: Augmented Reality & Virtual Reality.

Unlike any other technology, AR/VR allows you to create a really unique and immersive experience for your customers. It has the potential to drastically change the way we interact. 

You've probably heard of PokemonGo, an Augmented Reality game that transports players into a virtual world that feels more genuine than real life.

According to a reports, the first month's revenue for Pokémon Go was $207 million, it was a big hit!!

It has indeed set a new standard for businesses to present their customers with something fresh and exciting.

The HOW & WOW Factor of AR/VR

AR/VR certainly is a box of unlimited opportunities. It’s usability is not limited, organizations can expand & use it to maximize their business productivity, brand popularity & revenue. But HOW?

AR and VR bring up a whole new world, allowing us to interact closer with inanimate goods, feel more socially connected and experience things as we want them to be, all virtually.

We've defined new interaction standards with AR and VR, moving away from old methods. We must remember that augmented and virtual reality projects require a separate set of rules and design methods. This depends on business capabilities: the more innovative ideas you put on the table, the more intuitive & spectacular user experience you can build. Giving your customers the WOWstruck!

Let’s continue to know the 5 different ways AR/VR changed User Experience. 

Boosting Customer Engagement

The first and foremost will always be boosting customer engagement.  

You've probably heard of the app Snapchat, which is primarily known for its AR-based features. AR is used in a variety of filters that users use on various social media apps today, making it extremely trendy & engaging.

The Limitless Opportunity

While AR/VR is a technology, it’s usage is not limited to only tech-industry. We are all familiar with the world's most well-known furniture manufacturer IKEA, they have implemented AR/VR technology to enhance their user experience and give their customers a real-time virtual furniture buying experience. It offers AR visualization to their prospective buyers & we all know that the experience is very impressive.  AR and VR also established huge potential in industries like healthcare, manufacturing, education, media etc.

Power of Visualization

AR/VR has definitely given unexpected super power to the users. The power of visualization, the power that lets me explore the product, see it & experience the look of it. Users can now see what a product will actually look like before they buy it, thanks to companies that provide this service. They're using AR and VR to present the product in its finest light.  

Just another global brand: Lenskart has already marked their flags using AR/VR. The Lenskart app lets you visualize the look & feel of the specs you wish to buy virtually. Didn’t we all love this virtual-window shopping experience! Yes we did and it was evident with the sales boost they witnessed after adopting this technology.

Cognitive Load Prediction

The goal of AR/VR is to relieve users' memories of the pressure of progressing from one step to the next. It aims to make the contact process as natural as possible. Users will communicate without knowing what has been displayed previously or what will be displayed next. It's all about the present moment for people, and what they can interact with right now. Users can simply check all the minor details & experience it without any hurdles. 

For example, Google Maps AR navigation is designed to let users navigate while walking using AR technology. The mapping overlays blend in seamlessly with the real-world environment, with arrows and directions pointing you in the right path.

Customization & Personalization

AR/VR has also improved the customization and personalization of services. The capabilities that allow users to achieve tailored outcomes take user experience to the next level. For example, if you're getting new cabinets for your home, virtual reality may offer you a realistic image of how the cabinet will look in your house. Landscaping and custom dwelling projects are also examples of this. The more visualization the end user or customer has, the more likely they are to continue and complete their order.

Like Converse, a leading shoe brand has its own app that provides customized AR feature which lets users try shoes virtually before they actually buy it. 

Conclusion

AR/VR is here to stay & it is only going to keep evolving. This new digital trend is already spreading through mobile app platforms.

The most crucial component in making it the successful superimposing graphic technology is that it must prioritize user experience, putting users and their emotions at the centre of AR/VR. The goal of technology is to make our lives easier, and AR/VR is doing just that and much more!

 

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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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WRITTEN BY

Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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