USER research
and evaluation

The aim is to bring improvements by analysing user’s point of view and bringing high-level results to improvise the interface and hence the customer experience. User research brings a sense of clarity and helps in planning the improvements that you need to ensure on the web interfaces.

01

HOW WE RESEARCH

Our exploration process, on the whole takes through all the problems that people might be facing while engaging on Websites, Applications, Wearable Technology and crafting solutions to these that result in craving beautiful experiences for customers.

Setting Objectives
Setting Objectives

Figuring out the right information and determining the user profiles of the audience that needs to be interrogated.

Actions on Interface
Actions on Interface

To know what people are doing on the site and to understand the basic interaction happening on the site.

Method Selection
Method Selection

We evaluate and select the best methods as per project needs to solve design issues and fill in the flaws.

Data Collection
Data Collection

We observe and interact with the users in real-time as they navigate through the interface. The collected data then helps in solving usability issues.

02

WHAT WE OFFER

The aim is to bring improvements by analysing user’s point of view and bring high-level results to improvise the interface and customer experience. User research brings a sense of clarity and helps in planning the improvements that you need to ensure on the web interfaces. Good usability adds to the website experience and hence puts you ahead of your customers. It also becomes easier to create user-centered designs that are revenue generating. Once you know the user feedback, you are aware of your users’ requirements and craft your interface in a way that users are repeat visitors.

GLOBAL BRANDS WE WORK WITH

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