Simplified E-commerce App
for Indian Sellers

Analyzed seller perception and behaviour on the mobile platform to obtain real insights from Indian metro users to enhance the overall app.



Industry: E-commerce

Platform: Web & Mobile



Research-led Engineering

- Client Feedback
Extremely satisfied with the results!
TECHVED enhanced user experience, increased conversions, and brand loyalty. Their analysis and insights into diverse Indian consumer behavior helped us improve the user journey.

Problem Statement

To gain a better understanding of how sellers interact with the app and whether it meets all of their requirements.


To perform iterative testing during the development process and ensure that user experience is on track for the sellers.

Challenge faced by client

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Stimulate a comfortable environment in different cities.

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Understand seller's latent needs while selling their product.

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To create an intuitive and user-friendly interface.

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Understand the details and data sellers share in their ads.

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Analyze the time taken to post about a product by the seller.

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To tackle platform performance and responsiveness issues.

Solutions by TECHVED

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We conducted simulation testing to imitate real-world processes and create a content that engages customers when they sell/purchase.

Simulation Testing


We assisted in understanding the right information type and depth required by the seller while posting a product advertisement on OLX.

Understand Seller Needs


We put the seller's preferred communication channels for communicating with buyers on OLX to the test.

Enhanced Communication

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Snippets of Our Solution

TECHVED collaborated with OLX to better evaluate buyer and seller perceptions on the mobile platform to create a better experience.







Our Redefining Impact

With a research-driven approach, OLX delivered outstanding user experiences

our work Increased conversions and brand loyalty.
our work Established superior customer experience.
our work Improved navigation for users to easy sell or purchase.
our work Research revealed the diverse Indian consumer behavior.
our work The analysis resulted in a better user journey.
our work Higher user satisfaction and reduced bounce rate.
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We can make transformations happen together
with our insight-driven thinking.

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