Simulation Testing

Simulation testing helped in imitating real-world process to capture a content vision which engages consumers when selling and buying on OLX.


Trend Analysis

Trend Analysis helped in identifying the common trends. Techved converted the pain points into opportunities which can be implemented for an augmented user journey.

Key Takeaway

OLX learned the culturally diverse consumer behaviour in India which was different from other parts of the world where they operate. It also helped in improving conversions and brand loyalty by creating superior experiences.

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