Techved collaborated with OLX to understand the perceptions of buyers and sellers on the mobile platform. Simulation testing was done to get real insights from the users of Indian metro cities. Perceptions, Navigation and Journeys were tested.
Simulation testing helped in imitating real-world process to capture a content vision which engages consumers when selling and buying on OLX.
Trend Analysis helped in identifying the common trends. Techved converted the pain points into opportunities which can be implemented for an augmented user journey.
OLX learned the culturally diverse consumer behaviour in India which was different from other parts of the world where they operate. It also helped in improving conversions and brand loyalty by creating superior experiences.
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