Who moved my cheese ?



Jay Anthony

08 November 2017 8 min read

Who moved my cheese ?

The internet was taken over by a food conundrum all because of a tweet about an emoji last week. For those unaware, it all started when Thomas Baekdal, a writer and a media analyst, tweeted about the placement of cheese in Googles hamburger emoji. Baekdals tweet went viral in no time and sparked a debate on the representation of a burger in emoji form. The correct order for tomato, cheese, patty, and lettuce was hotly debated by netizens and the hamburger emoji by every tech company was majorly scrutinized.


The buzz did not fail to catch the eye of Googles CEO Sundar Pichai as well. He was quick with his reply! Pichai tweeted sarcastically about dropping everything his company was doing to address the issue.


The incident showcases the unprecedented ability of minute detail in a tiny icon to make an impact. To UX Designers, it is a clear example of how the smallest of icons can influence user behavior. The relatable the icon, the better the user identifies with it, the more likely he or she will click on it.

The passionate debate over the correct order of the ingredients of a burger gives us an insight into how much peoples preferences affect their choices. These choices need to be factored in while crafting a users journey. Also, a burger emoji will never spur such a buzz in a country like India due to cultural irrelevancy. This is why it is crucial to have an understanding of the users mindset, his or her geographical and cultural background to get an insight into how he or she makes choices. This knowledge can lead to a design that serves the user in a better way, thereby, increasing leads and conversions.

For these very reasons, we at TECHVED always follow a User-Centric-approach while creating all our user journeys. We understand how the minor details in the smallest of icons function and then make sure we incorporate them into our designs. We ask the users what their preferred order for the cheese is before cooking up the burgers!


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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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