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Jay Anthony
18 September 2013 | 8 min read

In today’s life we thrive solely on the products, services and various facilities that are available to us thanks to technology and development. We should be thankful for all the inventions and amenities that we have with us today; yet we manage to find flaws and limitations at some point or the other with each of these. When things are not the way we wanted, we often experience inconvenience and express displeasure at the slightest of the interruptions that come in way of our comfort and luxury.Right from the time we wake up in the morning till we go to the bed, we come across numerous products like toothbrush, toothpaste, shampoo bottles, cars, refrigerators, television sets, air conditioners, washing machines, microwave ovens etc. Each product can be enhanced for the better such that it will help the user. We might not feel the need of up gradation in all the routine products as we have adjusted ourselves and are accustomed to using them. But as a User Experience designer, I have felt the need of UX designing in so many of our daily life products and services.
User experience is the emotional experience that the customers go through in the process of their interaction with company via its website, products, services, applications or any online communication. While some people might perceive that UX designing is limited to websites and mobile applications, I firmly believe that it has a much wider scope beside this. I strongly believe that, good User experience design needs to be ingrained in each and everything we use in our day to day life. In order to wipe out or at least minimize the pain points of the customers, user experience of all should be enhanced. As a resident of Mumbai, my day starts with commuting to my workplace. We all know the big city runs on Wheels; I mean The Local Train, which is the means of transport for the majority here. It is an integral part of the Mumbaikars’ daily life and there are a lot of problems that the commuters have to face in the run. I thought of glancing through all the usability issues that we face during travel and on the platforms. The experience of the users while travelling brings in a lot of issues. Some of the issues have been listed below:
a. There is no communication prior closing the window at the counters. The people awaiting their turns are all of a sudden informed that the counter has closed. Then at once the line breaks, creating more chaos and haywire as people run here and there. Lack of organization, system and arrangements can be filled up by giving the people prior indication about the
These are some of the most common problems that the users face daily while commuting via the local trains. It is a major usability issue that persists and needs to be solved. The travel experience can be made much better by eliminating these difficulties faced by the user. Sometimes I think that I am so involved and engrossed in pointing out usability issues in each and everything that I come across in life; may be the restaurant I go to on a weekend, or the ATM machine, the movie theatre or my television set at home. I tend to act more like a film critic who cannot just enjoy the movie with popcorn and ice cream but is busy scrutinizing the movie and checking for flaws. In a way it is good that I keep looking at things around me and find solutions to issues. This adds on to my domain knowledge and expertise. I learn more and get to know more about the psychology of the users. At times I forget to relish on thoughtlessly and enjoy, that’s because I am busy exploring my field as much as possible and wherever possible. This attitude that I have got hold of, in a way helps me in gaining proficiency and keeping myself focused to my work.

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