Top 5 Lead Generation Strategies

# LeadGeneration

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Neha Modgil

17 September 2020

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Top 5 Lead Generation Strategies

 

One of the biggest marketing challenges organizations have to face is Generating Leads. Every business wants to grab the attention of their potential customers and get quality leads to increase their ROI and overall business revenue. A lead generation is a marketing tool which helps businesses all day round, it never requires a leave or break and does not fall sick either. The right Lead Generation tools work non-stop round the clock to help organizations in the best way possible. According to a study conducted, HubSpot claims that 63% of marketers think that Lead Generation is the most competitive challenge as you need to stand out from the rest and need to gain the maximum benefits. If done in the right manner, the reward of generating qualitative leads that could be converted into potential customers by using efficient strategies to do so could be very high.

 

An efficient and smart Lead Gen strategy starts with keeping the end-user in mind. Knowing the needs, requirements, demographics, behavioral patterns, etc. of prospects is of utmost importance while creating a good Lead Gen strategy. Creating the same has its own set of advantages too one of them being that while creating a Lead Gen strategy businesses very often look at their own work models with a different perspective. Stakeholders and other important professionals related to a brand know their brand well, their brand guidelines well, and are also well aware of what and how they wish to communicate and convey to their target audience. But, while creating a good Lead Gen strategy they are made to look at their brand from the users perspective, they are informed about what their potential customers really want.

 

Challenges businesses face while creating a Lead Gen strategy

 

There are plenty of challenges faced by businesses when it comes to generating good potential leads. In fact, Lead Generation is considered as one of the top aspects to make or break a business. This is because Lead Generation means generating customers, and as we all know “Customer is King”. Here are a few commonly faced challenges when it comes to Lead Generation:

 

Gaining the attention of busy decision-makers

Cracking the right strategy to gain maximum benefits

Maintaining consistency in the activities

Building an infrastructure to keep the leads engaged

Providing relevant and rich in quality content to the leads

Implementing the tactics and strategies

Measuring and tracking the success graph

 

Until a while ago Lead Generation was very often perceived to be known as the concept of transferring and channelizing potential buyers directly to the sales funnel. Buyers usually had to connect with sales representatives which were not always a very pleasant experience, and, sales professionals had to speak to people who may or may not have been potential buyers. This also increases the number of cold calls representatives make to leads that are of very less value-adding an extra cost to the company.

 

But, this has gradually over a period of time changed. The concept of Lead Generation has evolved. Evolved so greatly that buyers can now do research about any product or service of their interest on their own on various social media platforms, search engines, etc. Since we have technologically advanced so rapidly, buyers know almost everything about a product before they even get in touch with the sales representative of that particular brand.  

 

Top 5 breakthrough Lead Gen strategies that always work

 1. Chatbots

Chatbots are well trained and very smart bots that are integrated to have live chats with people while they are on a particular website or mobile app. These conversations happen in real-time and the user does not have to wait for long to get connected to a bot. In fact, bots are trained in such a manner that they themselves initiate chats and attract the user to interact with them. You can also promote various lead magnets like a demo, seminar, webinar so on and so forth to keep the users engaged with the website or app. These conversations users have with Chatbots allow businesses to provide resolutions and information to the users very quickly and also ask relevant questions at regular intervals about their contact details or address details to constantly gather as much as information from the user. Once all the relevant information is captured by the bot businesses can use it for the best of returns.

 

2. Circulate Insightful and Interesting Newsletters

 

Yes, it is observed that this is one of the few neglected aspects that some businesses often miss and do not pay much attention to. It is of utmost importance to create and circulate must-read newsletters to the target audience and encourage interested customers and allow them to connect with the brand. Again these newsletters should be sent out at regular intervals. It is advised to send these newsletters on a weekly basis. Another tactic to increase the engagement between the brand and its potential customers is by adding a quiz or interactive section in the newsletter. People generally reply or pay attention to interactive activities especially if it has some kind of reward in return. So circulating creative and informative newsletters is definitely a go-go for businesses to generate qualitative leads.

 

 3. Use Lead Magnets

 

 

As a part of the marketing budget brands can offer various discounts and offer coupons to their target audience. If planned strategically, prospects can avail of these discounts by sharing some information like their, phone number, email id, etc. which is very valuable for businesses to capture leads. Businesses can then track the people who have used the discount coupons to funnel down quality leads. This has 3 benefits:

1. Generates sales for the business

2. Helps to identify quality customers

3. Customer details can be easily captured during the checkout process

There are plenty of other lead magnets and tactics like tutorials, e-books, audiobooks, demos, etc. to attract the target audience and increase the probability of obtaining potential and rich in quality leads.

 

 4. Boost your SEO Ranking

  

Conduct thorough researches to layout the keywords which benefit your business in the best way possible. Use these keywords as much as possible to attract more and more people to land on your web page. People are very tech-savvy and would prefer browsing for a product or service of their choice on the internet. Once you have the list of the top-rated keywords you can create great relevant and eye-catchy content around it. Follow the best SEO practices and ensure that your web page ranks high and has good visibility for customers.

 

5. Don’t lose touch with the audience

Constantly be visible to the target audience as more visibility means more probability of potential customers engaging with the brand for its products or services. Even if you have engaged with leads in the past and do not see any response from their end always try again as there could be a possibility of them missing out on the previous attempt you made. Re-targeting the target audience triggers and guides them towards the brand again and again increasing the probability of them initiating some response from their end which is what the ultimate goal is.

In conclusion

Lead Generation strategies are an integral part of business models and is given the utmost importance. To boost businesses it very important for them to have a website or app that is a lead generating machine clubbed with the right marketing strategy and content strategy. Good qualitative leads are a boon for businesses in every field and sector and there are many businesses that end up paying a big margin of their profit towards Lead Generation campaigns. It is important to keep the above mentions points in mind if businesses want to make the breakthrough and increase their sales funnel.

 

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WRITTEN BY

Neha Modgil

Co-founder & COO | Techved

She is a zealous and experienced enthusiast, driving multiple projects in the IT and Services industry with her adroitness

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