Delighting a customer is when Delivering a WOW Experience along with product” with this mantra UX is an inevitable buzzword amongst all industries.
UX a Core Business Strategy
With ever growing competition there is a need for better customer engagement across all channels. When customer has the luxury of multiple service providers it is more and more challenging to create customer retention. As digital media continue to change the way people communicate, it has become increasingly important to have customer centric designs that create wow user experience.
Designs that help users understand better and have emotional connect are more immersive rather than jazzy and complex websites.A new Google design language that allows unified experience across platforms and devices that is picking up as everyone wants to be in vogue.
More Interactive Than Ever
A great way to enhance your UX on your site is microinteractions. It plays a vital role if used at the right place and for the right function. The interactions include swipe to flag an email or like a post on Facebook. That small button just made you interact in the laziest possible way and still impacted a lot on your profile. The microinteractions need to be combined into simple yet appealing usability to make the complex web and UX on phones look more interesting and useful.
Rich In Content
24X7 consumers are targeted with visual banners, paid ads and promoted content. So it is important to know what and how users consume your content. It is challenging to design websites that are rich in content & yet clutter free thus making it more readable, accessible and usable.