What We Think Is What We Blog... And It`s Usually UX!

UX is not just a part of BFSI; it’s the whole of it !

25 January 2019

Each industry has its own identity, that’s how the term BFSI came into being. BFSI is the acronyms for Banking, Financial Services, and Insurance. There’s one thing that is common among each industry, which is the customer. Satisfying the customer is the foremost objective of any business. If the customers aren’t content with the offering, they might discontinue the service. Customers may diversify when it comes to evaluation. However, they are analogous when it comes to individual satisfaction.

Why having a search bar on your site, makes all the difference

19 November 2018

In order to build an ideal website, a number of factors are needed to be considered. From the design aspects, the ease of using the website to the navigation, equal importance must be placed on every aspect, but the one that usually gets overlooked is the need to add a search bar.

Why Chatbots will continue to be a buzzword

05 July 2018

Artificial Intelligence (AI) has become the most talked about technology. The intricate network of algorithms that constitutes AI, has paved the way for smart chatbots and speakers.

The Principle of Scarcity to Influence User Behavior

19 June 2018

Scarcity is the psychological bias that makes us place a higher value on things that are in short supply than those in plenty.

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