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Need of Augmented Reality Strategy in your Business

# #ARTechnology, #AugmentedReality

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Jay Anthony

09 November 20228 min read

Need of Augmented Reality Strategy in your Business

Though AR is still a relatively new technology, it is already gaining some serious traction and it's poised for mainstream adoption. It is estimated that manufacturing augmented reality IoT will have an economic value of between 40 and 50 billion U.S. dollars by 2025, and is expected to grow to between 90 and 110 billion U.S. dollars by 2030. Businesses have a tremendous opportunity to engage customers, provide a fun experience, and eventually forge an emotional bond with the brand owing to augmented reality with huge economical benefit.

What is AR?

While many people are familiar with simple augmented reality (AR) entertainment apps like Snapchat filters and the game Pokémon Go, AR is being used in much more significant ways in both consumer and business-to-business situations. Augmented reality (AR) is a set of technologies that allow for the real-time overlay of digital images, text, video and sound onto real objects, locations, and environments. This seamlessly blends the physical and virtual worlds and promises to revolutionize the way we experience the world and make day-to-day tasks more efficient.

New-age businesses are always searching for quick and relevant strategies to expand their business to the wider range and improve their brand building. Hence, many businesses are opting for AR technology to give customers an immersive experience. 

What are the key capabilities of Augmented Reality?

Visualization

AR applications provide a sort of X-ray vision, revealing internal features that would be difficult to see otherwise. For instance, at the medical device company AccuVein, AR technology converts the heat signature of a patient’s veins into an image that is superimposed on the skin.

Interaction 

Another distinguishing feature of augmented reality is that it is an interactive medium, allowing for a meaningful interaction with its audience. We mutually influence one thing on another through interaction. Consider a brand using AR to influence emotional experience, enticing the user to engage in a binding interaction, and thus increasing the desire to purchase a product or service.

Collaboration

Augmented reality systems can be used to create one-of-a-kind collaborative experiences. AR objects facilitate collaboration and conceptual understanding. With augmented reality becoming more consumer-friendly, it is now primarily used in business, with applications in field services, manufacturing, and training. They collaborate to develop a superior tool set for the virtual professional of the future workplace.

Let’s read ahead on how AR can be used in business practically:

Retail

61% of consumers say that they prefer retailers with AR experiences Retailers are putting the customer experience and digital first. As the lines between digital and physical shopping become more blurred, augmented reality will enable businesses to bridge the gap and introduce new and improved ways for customers to shop.

For example: Users might be able to view clothing in 3D by implementing AR in online apparel retailers.

Training

Through a tablet, phone, or headset, augmented reality (AR) training adds interactive, digital elements to a live, real-world setting. The following business training topics can make use of AR: Technical Skills. Multi-Step tasks.

According to the survey, 48% of CEOs interviewed claimed that quicker training was a key benefit of AR. Other relevant replies included 38% citing a reduction in errors and 18% citing enhanced employee safety as significant draws.

Customer Experiences

Cutting-edge augmented reality applications are increasing sales by improving consumer satisfaction. AR technology can increase conversions and help customers shop both online and in-store. Customers and the things they want to buy can form genuine visual and physical connections, thanks to technology.

For an instant, Social media sites could expand their reach into augmented reality, allowing users to participate in a 3D environment without being physically linked.

Manufacturing

AR technology is already revolutionizing manufacturing. It is one of the main technologies for Industry 4.0. On the factory floor, operators and engineers utilize augmented reality glasses to aid in troubleshooting, manage setups reliably, and design complex machines. 

Boeing's AR programme, which overlays digital 3D wiring diagrams on KC-46 tankers and 767 freighters to speed up manufacturing and ensure accuracy, is a wonderful example.

Boost Customer Retention 

An augmented reality experience changes a person's decision to buy in the following ways, it strengthens the connection with the brand. Customers are more likely to feel linked if they interact (virtually) with goods or service and if this interaction is pleasant.

For example: TECHVED uses AR technology to extend many possibilities in marketing and offers innovative solutions to enrich user experience for every brand and domain with the following points. 

- Maximize Engagement

- Maximize Retention Rate

- Add Excitement in Clients 

Before jumping ahead, see what customers are saying about the AR:

- 61% of online Shoppers prefer to make purchases on sites that offer Augmented reality Technology.

- 63% customers are saying that their Technology will improve the shopping experience.

- 40% of shoppers are willing to pay more for a product they could customize in AR-enabled apps. 

- 71% of consumers saying they would shop more often if they could use AR during their shopping endeavors. 

- 71% people who have already experienced Augmented reality actively prefer this virtual experiences over video continent.

Augmented Reality for boosting sales and customer experiences

In the initial time of the AR, Tech experts always used to have an experimental stage to develop all the features of their technology to ensure that it can be practical enough and the user can enjoy the best experience.

One can boost sales with AR experience in following ways:

1. Improving decision making by eliminating indecisiveness

2. Adding value to customers’ shopping experiences

3. Adding value to interactive packaging

4. A smoother experience locating items in an outlet

5. Deploying “try it out before purchase” experiences

6. Self-service support

7. Eliminating doubts

Conclusion

AR will have permeated virtually every aspect of marketing by 2030. When the next generation of smart glasses, developed by Microsoft, Facebook, and Apple, hits the market, augmented reality experiences will become even more popular. 

There is no doubt that augmented reality is the future of Businesses  because it flips traditional marketing  promotion approaches to create fully immersive shopping experiences that increase engagement levels in both physical and online stores. 

TECHVED  provides free AR/VR demo and  offers an  interactive AR solutions to increase consumer engagement and drive online sales. From immersive retail to onboarding to employee training, TECHVED  ‘s augmented reality solutions enrich your experiences for long-term. We have a team of experts with years of experience in AR, VR & MR development. We hold proficiency in every tool to create the perfect product for your brand. Connect with us and shape the future of your business.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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WRITTEN BY

Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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