Design guide by the people for the people of the people



Jay Anthony

23 October 2012 8 min read

Design guide by the people for the people of the people

Aping western design: Is it a solution? 

User research has become increasingly popular in India lately with strong penetrating roots of technology in the daily life. Though compared to western countries user research is still in nascent stage here. 

One of the common problems our Indian researchers are facing is that we are following foot-step of western. In simple words we are working on problems which are key issues for our western counterparts and not for India. 

Sometimes we don’t know what research problems will be useful for India. User experience design as niche as it is, needs attention to detail and extensive knowledge of the local culture and its people. 

Designs are no longer created for the look and feel. To measure the factors involved in the conversion process, understanding the technical expertise level and mindset of its user plays a vital role. 

One step at a time. 

More than simply aping the designs for the interface from the west who are much matured in online space than us, it’s advisable to do a proper research design for Indian market. 

A user research done without proper understanding of the online space for a particular country will not give any fruitful results. – Smriti K, Senior UX Designer.



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Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users.

A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business.

Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Feel free to get in touch with TECHVED Consulting!

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Jay Anthony

Marketing Head | TECHVED Consulting India Pvt. Ltd.

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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