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Debunking the 5 most common UX myths

# UXMyths

-By Adrianus Raditya

Oct 24 · 5 min read

Insight 1
Motion design in bumper for Second Chance

UX is a buzzword that has made rounds in the design world, advocated and embraced by designers and developers everywhere. By now, most of the people know that UX stands for User Experience. But knowing what it stands for isn’t the same as actually understanding the concept. Even people from the UX designing industry have a hard time explaining what UX is, to their clients. Technological barriers and failure to understand certain concepts lead to misinterpretations and unavoidable misconceptions.

These are 5 most common myths about UX. Let’s bust them one at a time.

 

1.UX is a Verb

UX is often perceived to be a verb by many a people. Clients ask designers to ‘do the UX’ for them. But what do they actually intend to say? 

‘Doing the UX’ means:

         • Providing a clear structure

         • Writing a copy that complements the design

         • Rendering a seamless navigation

         • Improving the performance and speed

         • Deriving rich data through extensive research

         • Transforming the journey of users

It is important to understand that UX isn’t one step in the process, but is integrated into the entire development. It isn’t a part of a checklist, but an ongoing effort throughout the evolution of the product or service. 

You don’t ‘do the UX’; you ‘enhance the UX’.

 2. UX is a one-man job

Most clients deduce that one single person is responsible for successfully formulating, designing, implementing and validating the user’s experience with a product. But this isn’t the case. The process of UX is a multitude of joint effort of a dedicated team.

As a result, UX companies are adopting an agile approach which involves iteration and continuous feedback and planning, testing, integration, and other forms of continuous progression of both the project and the software. 

For successful execution of UX strategies, a well coordinated design-centric team consisting of marketers, engineers, product managers, etc., must work alongside a team of writers, researchers, aligned with UX needs and can easily get started with the build process on their own, rather than waiting for the core design team to initiate the mock-up first.