Design – The essence of digital business!

20 July 2019

We all subsist in a vivacious age! Businesses hither are digitalized and advanced with design thinking. Since the time ‘Don Norman’ minted the term 'User Experience,' it is playing a crucial role in various industries. Digital services such as Applications, Websites, Software, and Gaming experiences have become intensive with the help of mounting UX, stipulating the technologies and flinging ideas to bloom day-by-day.

We behold a great pace of digital development, intending towards digitizing the business experience to a different level. Well, this is the right time to accurately strike any business to better the mass experience. The industry needs to encourage the digital settings inheriting the UX with buzzing technologies such as IoT, AI, and Blockchain. TECHVED Consulting- the leading digital powerhouse in Asia serves the top brands across the globe with prominent digital services. Brands today are developing an outstandingly responsive platform for all types of products. Hence, this has stirred the business environment into a cutthroat competition.

Can we be digitally triumphant without UX?

Definitely, not! Although we anticipate our business having many objectives contrasting to the real-life case in point, we still require design-thinking to define our business. “A company without digital know-how and design thinking is an elephant without ivory”- Ms. Neha Modgil - Global UX strategist. A business with poor UX can never glide for a longer period with digital transformation. Therefore, the UX is drifting towards the zenith in every possible way.

UX improves Productivity

Intending a clear interface will facilitate your user determination helping them achieve their everyday jobs quicker. If your business is digitally forefront, having great UX assistance, you can remarkably boost productivity. Moreover, a well-intended and designed user-interface may diminish the user inaccuracy level, having relished the right step with negligible errors.

What’s next? - The improvement in productivity will ascend. Indeed, a coherent user-interface would propel your business as an insightful and easy-to-understand digital service. Trust me! Your users by design will perk up your productivity level. Building a great UX will continually improve the user contentment and may delight the experience. The fact is – If the users are convinced, your service will witness a great outcome, increasingly focusing on productivity.

How to measure the impact of UX for any business?

To measure the impact of UX in any business, it is, by and large, are analyzed with the help of metrics.  These metrics pull out the result and ROI.

1. Make use of statistics

Your digital services must have specific actions that instruct your users to track. Is that objective being skilled with the UX? For Example, if you want to convert the guests into subscribers, did your conversion rate boost? We all have certain expectations of ROI having a Website, Applications, and software. We check the visitor’s time on site, the download rate, the number of installs and Ratings. We all must follow a basic Key Performance Indicator, measuring the above-specified things through the metrics to find out the ROI.

For example, if you create a micro-blogging platform such as twitter. One of your KPI's may be accepting the users to create their first post. After the UX makeover, you could estimate the change in % of users who actually create a post.

2. User Research

Identify the user by using your own product! Ideally, you would compare these usability tests to ones conducted on your previous product. Does the latest design reach the intended goals, such as being more inherent and encouraging users towards specific trials?

Let's assume!  One of your KPI's decreases! Catching up on the above example - fewer users creates the first post.  Usability testing with the new application and the old one will serve you to evaluate what precise adjustments are influencing that KPI.

Conclusion:

Prominent brands such as Google, Amazon, Facebook, Apple, and many more digitally acclaimed top brands keenly focus on UX. These brands are retaining data and users by developing a proficient service with magnificent UX. If we just take a glance at the companies that employ users in Mumbai, in that case, you will frequently find publishing companies, Banks, e-commerce and outsized financial companies and off-course digital agencies. However, at present, they seem to have in all the domains because of the demanding UX.

Driving the paradigmatic UX is a perpetual solution that quickly and easily makes your digital services better to sound like a pro to the users or avoid looking like an old school.

So, if you’d like to take your design experience to the next level, get in touch with us!

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