User Experience Design

On The Go Entertainment

Krispy is an on-the-go entertainment app by Hindustan Unilever. The app is targeting young audience who want to download and watch videos with an opportunity to earn cash back.

KEY ESSENCE

User Engagement

User engagement is important to promote familiarity and brand loyalty. We at Techved achieved it with the Krispy app through the systematic content blast.

KEY ESSENCE

Simple navigation

With the use of Techved's patented Design Methodology, we succeeded in achieving an efficient and modern navigation design, further augmenting user engagement.

KEY ESSENCE

Content Layout

Techved's contemporary yet visually appealing content layout acted as a perfect catalyst which kept users hooked for hours.

END RESULT

By means of a cognitive model approach, the newly launched app proved to be a great success story with a rating of 3.6 on Google Play Store. HUL continues to serve people with its digital entertainment app, thereby strengthening its brand loyalty.

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