Redesigning

Redesigning

Author

Jay Anthony

9 May 2013 | 8 min read

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When overhauling a User Interface, what do you think are the most critical bits of information!!

Listed down are some things that I consider as the list of you should know. These may not necessarily be in an order of priority –

- Know what your users are fond of - Have you checked with the users what they like. If you havent, you are likely to get into trouble (and complaints!!). Ash has got so used to seeing her best friend list on top right and you as a Designer think that this is the mostblindspottish area and hence the friend list should not be there...You go forth and remove it from there. What do you think Ash will experience when she logs in again??

- Know what the user hates - Johny can never remember how to edit his profile. Everytime, he wants to do it, its a hit and trial. Its imperative for you as a designer to know this.

- Know what users can never figure out - Users can love or hate only things they know. There may be (many) things they have not even figured out. Its important to know these as well. A feature not being used may not essentially mean that users dont like it. It could also mean that users would have esteemed it only if they knew that it was there!!

- Know the less visited areas - Some areas are less visited than others. These are like murky nooks in a park where you do not venture out. Its an incognito turf that you do not want to explore. Know what users do not find visceral and hence never visit.

- Expose the most visited areas - If there are posts / articles / tweets that are very popular, show them to the world. Its no point hiding George Clooney behind a closet.

Listed above are some things that I have always kept in mind when redesigning. Feel free to add to this list. Would love to hear from others.

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Written By

Jay Anthony

Marketing Head

He led efforts to develop a fully integrated marketing communications plan and growing team. He is responsible for successful corporate re-brand and update of all branded assets.

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