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##userpersona, #userresearch, #antipersona

Antipersona And Brand Loyalty: How To Win Over Your Customers

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blog

##UXDesign, #userexperiencedesign, #uidesign

Design Sprints The Basics Of UX Design For Beginners

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blog

#MicroInteractions

7 Most Interactive Micro-Interactions For Your Digital Product.

Have a look at What’s Trending

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Article #soundinteraction
Enhance Mobile Interactions With Sound

We expertize in enhancing user experience by responsibly implementing sound interactions in websites and apps.

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Article #DigitalAccessibility
Digital Accessibility - The Future Sales Booster!

The web plays a crucial role in connecting the world to information, services, & other opportunities

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Article #DigitalAcessibilityMistakes
Do you make these simple mistakes in digital accessibility?

Regulations and compliances are the setups in conjunction with the industry standard..

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Article #DesignforDigitalBusiness
Design – The essence of digital business!

We all subsist in a vivacious age! Businesses hither are digitalized and advanced with design thinking.

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Article #UXforAgritech
UX – A SOLUTION FOR THE BETTERMENT OF AGRITECH SECTOR

Farming is the oldest occupations of India where the farmers are the leading producers..

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Article #ChatBotforBusiness
Prioritize your chatbot to maximize your business

Businesses across the globe are shifting the paradigm towards digital transformation. It’s a safe bet that the digital growth in every industry will multifold by 2025.

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Article #UXinBFSI
UX is not just a part of BFSI; it’s the whole of it !

Each industry has its own identity, that’s how the term BFSI came into being..

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Article #Searchbar
Why having a search bar on your site, makes all the difference

In order to build an ideal website, number of factors are considered...

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Article #ChataBuzzword
Why Chatbots will continue to be a buzzword

Artificial Intelligence (AI) has become the most talked about technology.

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Article #UserBehavior
The Principle of Scarcity to Influence User Behavior

Scarcity is the psychological bias that makes us place a higher value on things that are in short supply.

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Article #UXinDigitalMarketing
User Experience – A major component of your Digital Marketing Strategy

India has seen an addition in the number of startups and is strengthening its position as one of the largest startup ecosystem in the world.

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Article #SnapchatUX
Snapchats UX faux pas A lesson in the basics of UX

Snapchat made design alterations which changed the UX of the entire app. The move was made to streamline stories...

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Article #UXMyths
Debunking the 5 most common UX myths

UX is a buzzword that has made rounds in the design world, advocated and embraced by designers...

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Article #CogntiveFluencyinUX
Cognitive Fluency and its ability to innovate UX

Psychology plays an integral part of user experience design. Designs lose their functionality if they fail to serve the users well or provide a negative user experience.

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Article #UXTrends2017
Rewind of UX trends in 2017 A look back

Last year we observed a lot of trends in UX. New technologies emerged and infused with User Experience. New elements became prominent and a few old and forgotten ones resurged.

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Article #ARinApplications
Why AR will continue to transform the apps in 2018

Augmented Reality is the new wave that is sweeping the digital world. With most of the big tech companies...

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Article #usercentricapproach
Who moved my cheese ?

Thomas Baekdal, a writer and a media analyst, tweeted about the placement of cheese in Googles...

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Article #UPI
Googles Tez entry into the world of payment wallets in India

Internets biggest company has now set foot in the burgeoning market of payment wallets in India.

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Article #SarahahApp
The Latest Social Media Sensation - Sarahah App

Everyone on social media, be it on Facebook, Snapchat, Instagram or Twitter, is talking about the Sarahah app.

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Article #DesignTipstoChatBot
4 Effective Design Tips To Give Life To Your Chatbot

One trait that all humans possess is the conversational nature. We tend to get in a conversation on topics with like-minded people...

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Article #Qualitativedata
5 Examples of Quantifying Qualitative Data

There is an erroneous perception in the UX community that if your method is qualitative, then numbers somehow cannot or should not be used.

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Article #MobileUT
Mobile usability testing - A complete know - how !

With the invention of mobile operating systems, developers have been busy creating apps that can work in sync with its latest versions.

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Article #InterfaceDesignPattern
Interface design patterns - A designers guide

Mobile Design patterns help in fixing most of the problems during web development. Knowing all the right patterns for mobile ui design...

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Article #UXbenefitsinBFSI
How UX can be beneficial for banking and financial sectors ?

UX - For those who are tech savvy, this may be more than just two alphabets written together and for those who aren’t aware of it...

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Article #Diwali
The BIG Diwali Sale triumphs over true essence of Diwali

Diwali The names itself brings in the excitement of lighting traditional lamps all over the place...

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Article #ExperiencedUXAgency
Advantages of hiring an experienced UX Agency

How would you define a good website? The one that has good designs and graphics, the one that has better content...

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Article #UXDesignandDesigners
UX design and UX designer - Their respective perspectives !

Be it a mid-sized business or a start-up, the function of a UX designers or probably their roles are often misunderstood or unclear.

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Article #DesigningaMobileApp
Designing a mobile app ? Say ‘no - no’ to these 4 things !

This blog post is about what precautions you should take while designing a new mobile app as far as design is concerned.

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Article ##StorytellingandDesign
Why storytelling. and design is such a. great combo ?

What makes great products stand tall amidst the mediocre ones? It’s the story or the intent that they bring along.

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Article #MobileUsabilityTesting
Essentials of Mobile Usability Testing

The right way to find out how efficiently your product works is to see people interacting with its functionality.

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Article #MobileUXDesigningTips
Must - have UX tips when designing for mobile

Now that we are in the era of mobile phones, ignoring the user experience perspective of this marvel is truly out of option.

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Article ##CorporateUX
Hunting the corporate giants with UX bazookas - Urgent need!

There are multiple interesting stories revolve around professionals who belong to prominent companies for ui design India.

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Article ##MobileUT
Things to keep in mind while doing mobile usability testing

When conducting mobile usability testing, certain criteria have to be checked as not every product will have similar function...

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Article #PrinciplesofUT
Principles of Usability Testing for Mobile Applications

To deliver a clean, clutter-free and usable website or mobile application along with an effective user interface, it is imperative to carry out...

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Article #PrinciplesofUX
Principles of UX - Things you can not miss out on !

Users look into any product or service expecting a level of honesty from its developers. Things that are introduced...

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Article ##BenefitsofEcommerceUT
Benefits of ecommerce usability testing

Prior launching any ecommerce website, the most crucial part is to test for its usability. Usability testing includes evaluating the features and functionality of the site.

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Article #TrendinginUX
See Whats Trending in UX

Delighting a customer is when Delivering a WOW Experience along with product” with this mantra UX is an inevitable buzzword ...

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Article #UXDesignReturns
User Experience Design-An Investment with Great Return

Users are the core livelihood of a companys products and services. Users come with various needs and wants...

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Article #DelightfulUX
Smile and Happiness The World Wants More

Designs are to Delight. Ensuring a memorable journey for the consumers is our responsibility as designers...

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Article #BusinessUXStrategy
How to grow your Business by monitoring your User Experience Strategy ?

A good User experience strategy can give your customers happiness and make your business successful.

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Article #UsabilityandPerformanceimprovement
Usability and Performance Improvement Statistics

compiled statistics and quotes, supporting the usability argument for website redesign, are grouped into these benefit...

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Article #RemoteOnlineUT
Remote Online Usability Testing : Why , How , and When to Use It

By Dabney Gough and Holly Phillips on 2003/06/09. “If you are considering using this technique, it is a good idea to consider the pros and cons before diving in.

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Article ##SucessfulWomenEntrepreneur
From Kitchens to Boardrooms - Working Moms Walk the Victory Lane

Women are splendidly kicking it on in all fields today, be it the corporate world or the sports ground, the glamour world...

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Article #MultimodalInteraction
Multimodal Interaction

Technology has bestowed us with many comforts and luxuries, and made life way easier for us today.

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Article #UXFforSoftwareDevelopment
UX : AN ESSENTIAL INGREDIENT OF SOFTWARE DEVELOPMENT

User experience is an indispensable part of software development and has an immense impact on the success of the software.

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Article #LeadershipAwards2013
Business Leadership Awards 2013

Business Leadership Awards 2013 (News release report) Source: Worldwide Achievers Pvt. Ltd

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Article #UXinDailyLife
User Experience in Daily Life

In today’s life we thrive solely on the products, services and various facilities that are available to us thanks to technology and development. We should be thankful for all the inventions...

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Article #UsabilityTestingandTrendAnalysis
Usability Testing Vs . Trend Analysis

The other day whilesurfing the internet I happened to realize how usability of a website could vary from cinch to complex. Browsing some of the sites was a cakewalk...

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Article #WebsiteandUXdesignerdifferences
What makes Website Designer and User Experience Designer Different

It’s funny that earlier I wasn’t aware about the difference between a website designer & a UX designer and today as a...

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Article #TravelUX
Travelling to India : A User experience

I have been quite enthusiastic from the moment I decided to move to Mumbai - a city where people from every corner of the world are dwelling; says a friend from Mumbai. I also heard it is the economical hub of India.

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Article #Redesigning
Redesigning

When overhauling a User Interface, what do you think are the most critical bits of information!!

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Article #SEOtipsforEcommerce
2013 E - commerce SEO Tips

If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn...

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Article #UXDesigners
Are male ux designer better than female or vice versa

While men and women can reach similar conclusion and make similar decisions, why there is still gender difference...

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Article #BankingUX
indian banking sector on ux

Banking services stops not only with the websites. It is one among those sectors which has different delivery channels...

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Article #UXDideas
Looking Beyond Designing Interfaces

Imagine yourself waking up to the chirping of birds and warm sunlight illuminating your face. What a lovely day it would be!

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Article #UserSatisfaction
User Satisfaction vs Performance Metrics

Users generally prefer designs that are fast and easy to use, but satisfaction is not 100% correlated with objective usability metrics.

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Article #PopCore
PopCore : A system for Network-Centric Recommendations

PopCore: A system for Network-Centric Recommendations is a research thesis by Meethu Malu, Sr. UX Designer at TECHVED Consulting.

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Article #UXDrivesBusiness
Understanding how UX drives business

Good design is simple, beautiful, and easy to use. It creates a sense of purpose and of place. It anticipates and...

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Article #TipsforVisualDesigners
Top 5 tips for Visual Designers

To decrease the file size and to make the website lighter use backgrounds that can be repeated vertically, horizontally or both.

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Article #BestHTMLPractices
HTML Best Practices, Part–2 (3 - part series)

Important things to remember for UI developers & Software developers while writing HTML..

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Article #BestHTMLPractices
Html best practices part 1 - 3 - part series

Important things to remember for UI developers & Software developers while writing HTML.

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Article #ChooseUX
Why should you choose UX over fluff Advertising

Having worked for over a decade and 5 years of operating my own business and after having met numerous clients, I am probably a tad bit...

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Article #EmotionalDesign
Emotional design – (People Involvement)

Why We Love (or Hate) Everyday Things by Norman explains “How important emotions is to everydays life”.

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Article #DesignGuide
Design guide by the people for the people of the people

User research has become increasingly popular in India lately with strong penetrating roots of technology in the daily life.

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