Empowered Multinational IT Company

We provided in-depth insights about the user feedback and suggestions to enhance the ergonomics of their laptops.

project

Project

Industry:

Computer hardware and software

Services:

Customer Experience

services

Service

Customer Experience

Senior Sales Manager

ISO 9001-2015

Working with TECHVED was a very good experience. Their team was very co-operative and helpful.

our work

Problem Statement

To understand which version and prototype of the product did users prefer, and why, in terms of ergonomics.

Objective

To create a one-stop shop for the existing users ( South Indian, domestic, and NRI users ) increase the traffic on the application, enhance the overall.

200+ Users served
80% App issues solved

Understandin user needs and feedback

  • 1. Understanding user preference as there were many prototypes which were very different from each other in terms of look and feel and ergonomics.
  • 2. Understanding how easy to carry, use and handle the physical product was directly from the users.
  • 3. To gather insights about why users preferred a particular version of the laptop over the other prototypes.

Field Study

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Field Study

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Field Study

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Insights into understanding user behaviour

app one
app two
app three
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We helped understand the pain-points and expectations of users from different cultural backgrounds.

Study of the Indian Market

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Our in-depth report helped understand the likes and dislikes of the physical product.

Better Understanding

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We recommended solutions to make the laptops aesthetically appealing and usable for users.

Our Recommendations

Snippets of Our Report

mobile app
mobile app
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Our Redefining impact

  • Simplified the entire user journey
  • Ehanced customer satifaction
  • increasing app traffic and app transactions multifold.
  • Highly engaging, significantly reducing the drop out rate.
our work Higher sales turnover
our work High value for money
our work Better customer satisfaction
our work Better brand perception
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