CULTURALLY, CONTEXTUALLY & ENGAGING USER EXPERIENCE

Hotels.com is one of the largest online hotel booking aggregators with a choice of over 3,25,000 hotels and approximately 19,000 locations to choose from. TECHVED was approached by Hotels.com for their Thai website to find out the factors that restrict traffic to their site, and to make it more user-friendly and engaging.

ANALYSIS

Improving conversion funnel

TECHVED identified and addressed the key problematic areas that were leading to lower conversion funnel and gave innovative solutions to improve online business.

ANALYSIS

Culturally adaptive design

With Localisation and Longitudinal Study, TECHVED managed to answer the design flaws in the interface and offer a fruitful, engaging and seamless user journey for Thai audience

UNDERSTANDING

KEY TAKEAWAY

The usability audit result threw an amazing insight into the culture of Thailand and the people's perception. It helped in resurrecting the website and answering the challenges that were posed at the start of the audit.

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