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We helped understand the customer experience and the ergonomics of the new product that was due for launch.
Industry:
Mobile Manufacturer
Platform:
Mobile
Services:
Customer Experience, Usability Audit
Services
- Senior Marketing Executive
Working with TECHVED was a good experience overall. Their insights and recommendations helped us understand the needs of the target audience better.
Problem Statement
To understand the acceptance of the new version of the smartphone in terms of look and feel and the overall interface.
Objective
To create a one-stop shop for the existing users ( South Indian, domestic, and NRI users ) increase the traffic on the application, enhance the overall.
We helped them understand the user perception about the brand and their product.
Our insights helped them build a road map for the launch phases.
With our report they could understand the needs of the target audience and make their product suitable for them.
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