Enhancing Sports App: Power Of User Research

Improved customer retention and acquisition by conducting qualitative and quantitative user research to increase engagement.

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Projects

Industry: International sports betting company

Platform: Mobile

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Services

User Research & Recommendations | Competitor Analysis | Usability Study

- Client Feedback
The platform is designed keeping the user in mind.
The insights really helped our m-site app with increased engagement and customer satisfaction.

Problem Statement

To understand user needs, browsing behavior, pain points, and suggestions for making play to earn apps more intuitive and user-friendly.

Objective

The aim was to find suitable research participants, understand the types of users who seek play to earn and find long-term and short-term engagement.

200+ Users Served
80% App issues solved

Analyzing The Challenges

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Overcoming language and geographic barriers for remote users.

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Conducting user research where play to earn was considered unethical.

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Choose the right respondents for user research to get reliable insights.

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Establishing user trust to elicit valuable feedback while maintaining their privacy.

Solutions By TECHVED

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We enlisted a local moderator to aid in the website's localisation and create a website that is more accessible and engaging.

Better Communication

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We improved marketing decisions for specific regions with an intuitive UX/UI design based on our research and recommendations.

Improved Strategy & Design

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We conduct remote user research to get feedback from users while maintaining their privacy & build trust.

Remote User Research

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We helped them find their target audience and participants for user research to improve user satisfaction.

User Centered

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Snippets of Our Solution

TECHVED conducted extensive user research and redesigned the website to meet the needs of its users, resulting in increased engagement and overall user satisfaction.

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Our Redefining Impact

The user insights aided in the development of business strategy, UX/UI design, and
marketing decisions.

our work Defined user persona and boost leads on the app
our work Transformed the app with a sleek and intuitive design
our work Unlocked invaluable user insights through local collaboration
our work Improved business strategy, UX/UI, and marketing decisions
our work Increased conversions to perceived new & existing users
our work Boost user engagement and interaction
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We can make transformations happen together
with our insight-driven thinking.
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