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Hike Messenger

Transformed the app for better user engagement...

Analyzing the market trend and user needs helped Hike Messenger enhance their app for better user engagement.

project

Project

Industry:

Instant Messaging

Platform:

Mobile

Services:

User Testing

services

Services

User Testing

our work
our work

Problem Statement

To understand user needs and enhance the app to make it more engaging for users.

Understanding user needs and feedback

  • 1. To understand the content consumption behaviour and the pattern of usage.
  • 2. Analyzing the market trend and new advances for social products.
  • 3. To observe the type of content users send and receive on this platform.

Roleplay

our work

Observing Users

our work

Insights in content consumption behaviour of users

app one
app two
app three
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We identified the pain-points and provided effective solutions.

Identifying Areas of Improvement

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A thorough report of the engagement of users with this app was provided for better understanding.

Insight of Consumer Behaviour

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We provided a consolidated report of the steps they should take to further enhance the app for users.

Future Road Map

Snippets of Our Report

RGI mobile app one
RGI app two
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mobile app
RGI mobile app five
RGI app six

Our Redefining impact

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With our extensive user testing we helped them understand the usage consumption, the type of content shared on their platform, the frequency of usage of the app by users and how user-friendly the app was.
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Our report had in-depth insights about the market trend and user needs. This helped them understand their target audience better and build their social product to cater to their requirements.
our work Increase in adoption rate
our work Increase in app download
our work Increase in chats shared
our work Reduction in app uninstall ratio

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From Ideation To Digital Transformation

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