Faster Mobile Tax Filing: H&R Block Usability Audit

Conducted usability audit in metro areas to improve engagement and boost conversion for their m-site

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Projects

Industry: Finance

Platform: Mobile

services

Services

UX Recommendations | Usability Audit

- Client Feedback
Thank You TECHVED Team!
The dedication and expertise helped us streamline our tax filing process for a better user experience. Thanks to your innovative designs, engaging content strategy, and smoother user journey.

Problem Statement

To identify the pain points of users in big cities and determine the problems that leads to dropout and low conversion rates.

Objective

To understand which information is most important during the taxation and non-taxation phases to boost conversion & simplify the platform.

Challenge faced by H&R Block

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There was low drop-outs rate and engagement.

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There was no optimization for the pre-login on their m-site.

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Recognize the issues that metropolis users are experiencing.

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To determine the information's priority during the taxation and non-taxation phase.

Solutions by TECHVED

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We conducted a detailed analysis to identify metro city users' pain points and simplified their tax filing journey.

Better User Understanding

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We audited several clickable prototypes to discover the pain areas & boost the drop-outs and conversions.

Innovative Designs

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After a thorough analysis, we developed an engaging content information for successful tax filing.

Engaging Content Strategy

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We simplified the journey during the taxation and non-taxation phases and built a user-friendly journey.

Smoother Journey

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Snippets of Our Solution

TECHVED identified and address various problematic areas through usability audit and paved the way for better user engagement.

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Our Redefining Impact

Streamlined the tax filing process for a better user experience

our work Enhanced user engagement with more user-friendly design.
our work Reduced dropout rate while tax filling.
our work Increase interaction & conversion for their m-site.
our work Improved tax filing procedure with engaging content.
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