Quite a lot. Just think of them as your virtual customer assistants. Chatbots can do all those small things that make a big difference: they can greet your visitors by their name, thank for their placed order, or ask about their wellbeing. They can also place orders for your customers, offer a helping hand with product availability, search for a specific product, update on order status, answer FAQ questions, collect leads, or even save abandoned shopping carts or registration forms.