Digital accessibility - the future sales booster!

06 August 2019

The web plays a crucial role in connecting the world to information, services, and other opportunities. Accessibility ensures that users with disabilities can lead a pathway to digital transformation. It helps the disabled users to perceive experience, navigate and socialize with digital information. 

What is Web Accessibility?

Web accessibility means clarifying the digital journey for users with and without disabilities. It ensures to break the barriers of digital assets and build bridges for all types of users. There are different types of problems and barriers that users with disabilities encounter. Therefore, identifying the perplexities and providing the right solution by simplifying user navigation is web accessibility.

What does Accessibility have to do with digital business?

There are some websites designed in ways that create impediments for both users with or without disabilities. The faulty designs include obstacles such as –   Inaccessible forms and Screen Reader Access, Skip Navigation, Alt Text or Alternative Text for Images, Color Contrast, Text Sizing, and Scaling, Tab Order, Using sophisticated and complicated content and there are a lot more flaws and barriers overcome by both users with and without disabilities every day.

Think, if the able-bodied users are encountering so many problems with inaccessible sites and applications, then what would be the condition of the users with different types of disabilities and disorders. Firstly, let’s understand one thing very clearly – “Desires are not just for people with able-bodied, it is also for the people with disability.” It is good to understand digital flaws and support the cause of digital accessibility. It would eventually increase visitors on the website and business.

How is it boosting the sales of the business?

E-commerce and other online stores have made a user-friendly website; people of these days are increasingly reliant on e-commerce and other online businesses for buying and selling things. The users are now getting deliveries at their doorstep. In this case, we are satisfied with accessible online stores and e-commerce websites. Hence, making digital sites accessible creates interest in every user. What is more?  There are few studies which show that building accessible sites would allow the business to save money by making their online platform easier to understand for all type of users.

Let’s assume you have an e-commerce business that gets 5000 visits a week and the conversion rate is 5% and they are all different users, which means 250 customers a week buy something and imagine the average amount each user spends is Rs.2000.

Now, imagine 5% of your weekly visitors are disabled and need assistive technology to access your website – that means your site has 12.5 users per week with disabilities. In this example, if you haven’t invested in an accessible online store, your business is losing Rs.25, 000 prospective earnings a week, when those users go elsewhere. Setting up accessibility standards on your digital assets could be a deliberate improvement to your business. I hope this example must have proffered you with some basic notions and value of accessibility.

As more of government needs and other services have moved to the digital world, we need to ensure that users with disabilities should not be left behind. When the web is accessible to people with disabilities, they can communicate, interact, and participate digitally quickly compared to what they can in the physical world. Hence, this would sooner or later upgrade the digital dealings, too.

Concluding message

A well-designed website for users with disabilities is a site that is more accessible to use for all types of users. A well-designed digital business can easily explain the process of online buying and selling for users with disabilities and can add more value to the business. Therefore, add some mint into the users’ cup of tea and provide an accessible zest to your digital assets by making it more compliant.

Need accessible improvement to your sites? Feel free to talk to our experts. 

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