Planning a successful virtual event needs a lot of planning. Although even hosts never fail to overlook important aspects like data analysis, content collection and promotional marketing, there’s one important element that is left unnoticed. Any digital environment needs an intuitive and seamless user flow to make it a huge success. To save you from missing a piece in the puzzle for you next event, let’s take a look at some tips.
1) Highlight the key areas upon login.
All spaces are not created equally. Some spaces in your digital environment hold prominence over others as they hold important content. Decide on few important areas in your digital environment on which the user should lay his focus after entering the digital space. Your homepage should therefore have essential areas that align with the purpose of your event.
2) Provide a call to action.
Call to Action button is crucial for guiding users through a digital environment. In order to let users take desired actions, use active words that will actually compel them to take actions. Use phrases like ‘Click Here’, so that your users know exactly what to do.
3) Keep your navigation menu toolbar clean.
The main areas of toolbar act as a principle point of navigation within a digital environment and navigation menu helps in highlighting it. To ensure that your digital product has an intuitive flow, sorting the buttons in their order of importance is essential. If the space contains more than six options, grouping them into categories and utilising them in dropdown menus will prove fruitful. It is recommended to use the topmost option as header instead as a clickable button so that user stays aware about all the other clickable buttons.
4) Make sure each element has a purpose.
You can multiple fields in any digital space but remember, less is always more. Before you think about adding any extra element, make sure that it is defining the purpose of the digital space. For example, if you’re giving your users a chat option, they wouldn’t really know on which topic they should be conversing. Instead, create specific topic related tabs so that users can instantly type their queries based on their topic of interest.
5) Ensure consistency between event spaces and materials.
Choose a consistent colour, typography and information hierarchy will help in giving a rich look and feel. Using consistent flow of information will let users find what information they came looking for in the first place.
6) Keep the focus on the content.
Although the digital product’s look and feel is important, users also come to your portal looking for relevant content. To give content a prime importance, ensure that the text is readable and supports the aesthetic appeal of the digital product. Using a high contrast text will suit the purpose.
When designing for users, make sure to look at things from their perspective. Focus on each element from your digital product and you’ll be sure to not leave the puzzle unresolved.