Client was looking to minimise the usability flaws so that the users could easily make the payments via mobile app.
The high priority network users in metro cities like Mumbai, Bangalore, Kolkata, etc. were asked to perform tasks and queries were duly noted. This helped the experts in deriving the exact flaws and understanding the issues that were faced.
As the network users of Vodafone came from every nook and corner, the user profiling was done with those dwelling in non metro cities as well. Different tasks were performed for a better understanding of the problems encountered.
The experts carried out usability testing for the mobile app in a technologically advanced laboratory that had a provision of recording the entire session. The clients could also monitor the entire UT session through one-way mirrors to avoid any discrepancy. UT helped in understanding their expectations of the users from the app.
Most interactive part of the entire process! The usability flaws were noted and the experts came up with necessary suggestions and improvements. The suggestions were welcomed and executed. The execution was done by redesigning various pages of the app. The result was a systematic segregation of recharge and bill payment sections wherein the users could find all the information needed with a single touch.
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Finally got an opportunity to be an User Experience Educator and Design Mentor to various startups. Thanks to UXploration and TECHVED team for igniting the spark in me!
Wanted to thank TECHVED for all your efforts as a part of usability test, recommendations and prototypes. DIY application did not only meet the conversion target, but far surpassed all our expectations with lessening page wise waterfall. We don’t know about exact number what our competitors have wrt NPS (client satisfaction index) but we believe to have the best DIY tax filing application in India.
TECHVED Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.
Techved had helped us at a very critical time, when we undertook a major revamp of our site www.patni.com, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.
We would like to thank TECHVED Consulting for the hard work, dedication and support demonstrated during the project.