BRIEF

briefkotak

Your insurance queries simplified!

A discussion was arranged with the Kotak team to understand their queries along with a briefing from their team of designers to clearly reciprocate to their issues. The users were confused on making the right insurance choices and this resulted in customer dissatisfaction. The customers also found it difficult to pick the right insurance package if they were in a particular life cycle.

CONDUCTING USABILITY TEST

CONDUCTING USABILITY TEST

High-tech laboratory with users performing multiple tasks!

 usability test was conducted to understand the confusion of the users regarding insurance purchase.

Affluent usability test was conducted to understand the confusion of the users regarding insurance purchase.

The created timeline was tested to see if the user could make a hassle-free online insurance purchase.

The created timeline was tested to see if the user could make a hassle-free online insurance purchase.

UX experts monitored the performed tasks to deduce the final result.

UX experts monitored the performed tasks to deduce the final result.

RESULT

The output obtained after usability testing were used for simplifying the layout and it resulted in an outstanding user response

01 Crisp timeline with accurate information

The timeline displayed specific categories of insurances for the user to pick the appropriate one amongst them.

02 Stress-free selection of insurance

After opting for the right insurance type, the users could get all the information that they were hunting for. This made insurance purchase free of all the unwanted stress.

03 Complete customer satisfaction

A detailed timeline generated outstanding reviews which in turn satisfied the customers to the core making Kotak’s online insurance set up completely successful.

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