A discussion was arranged with the Kotak team to understand their queries along with a briefing from their team of designers to clearly reciprocate to their issues. The users were confused on making the right insurance choices and this resulted in customer dissatisfaction. The customers also found it difficult to pick the right insurance package if they were in a particular life cycle.
High-tech laboratory with users performing multiple tasks!
Affluent usability test was conducted to understand the confusion of the users regarding insurance purchase.
The created timeline was tested to see if the user could make a hassle-free online insurance purchase.
UX experts monitored the performed tasks to deduce the final result.
The timeline displayed specific categories of insurances for the user to pick the appropriate one amongst them.
After opting for the right insurance type, the users could get all the information that they were hunting for. This made insurance purchase free of all the unwanted stress.
A detailed timeline generated outstanding reviews which in turn satisfied the customers to the core making Kotak’s online insurance set up completely successful.
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Finally got an opportunity to be an User Experience Educator and Design Mentor to various startups. Thanks to UXploration and TECHVED team for igniting the spark in me!
Wanted to thank TECHVED for all your efforts as a part of usability test, recommendations and prototypes. DIY application did not only meet the conversion target, but far surpassed all our expectations with lessening page wise waterfall. We don’t know about exact number what our competitors have wrt NPS (client satisfaction index) but we believe to have the best DIY tax filing application in India.
TECHVED Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.
Techved had helped us at a very critical time, when we undertook a major revamp of our site www.patni.com, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.
We would like to thank TECHVED Consulting for the hard work, dedication and support demonstrated during the project.
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