Actionable tips suggested after Usability Test to increase Flight Bookings!
Even after re-designing a website why visitors land on our website, search for flights and then randomly leave without completing the booking — almost on a whim. On an average, more than 70% traffic coming on website leave without completing the purchase process.
All thanks to our UX experts who did usability test to know the reasons and found out solutions to these threatening questions.
01.They wanted to understand what actually went wrong and check user-friendliness of the re-designed website.
02. It seemed to them that users were dissatisfied with the flow of booking or steps of ordering or pre-booking process, etc.
The aim of conducting this test was to identify user experience issues and provide recommendations. The website was evaluated through heuristic evaluation and usability testing was conducted in a well equipped, state-of art fancy lab in Delhi. Different kinds of profiles were chosen for testing like travellers, travel desk of corporate and Travel Agents. During test it was found that all three profiles had different kind of problems. For example travel agents found it were difficult to do booking for families or group bookings
Users feedback were analysed using affinity diagrams and major concern spotted were lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms and massive personalization
Detailed reports covering minute feedback and reviews were captured. Analyses were taken into consideration and Lab Testing videos were viewed by UX experts to give accurate feedback. It not only ended here but special recommendations were shared that can be implemented in short & long run
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Finally got an opportunity to be an User Experience Educator and Design Mentor to various startups. Thanks to UXploration and TECHVED team for igniting the spark in me!
Wanted to thank TECHVED for all your efforts as a part of usability test, recommendations and prototypes. DIY application did not only meet the conversion target, but far surpassed all our expectations with lessening page wise waterfall. We don’t know about exact number what our competitors have wrt NPS (client satisfaction index) but we believe to have the best DIY tax filing application in India.
TECHVED Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.
Techved had helped us at a very critical time, when we undertook a major revamp of our site www.patni.com, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.
We would like to thank TECHVED Consulting for the hard work, dedication and support demonstrated during the project.
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