What is Ethnographic Study?
Ethnography is a way of understanding the basic behavior, particulars of daily life, and framework of consumers. This helps in increasing the probability of success or, more appropriately, in reducing the probability of failure of a new product or service.
When should one do ethnographic research?
Its best to conduct Ethnographic Study earlier in the development process, since the results of the study can help determine viability, strategy, design and directions of the product or service.
Methodology for Ethnographic Study?
- Participant Observation
- Small talk to Long interviews
- Indepth Interviewing
- Shadowing
- Recording
- Diary Studies
Our Deliverables
- Documentation video of potential consumer in his daily life.
- Final presentations of findings, expert insights and recommendations for improvement of the product/service. These findings will be accompanied with proper photos, audio and video proofs.
Key Benefits
- Help companies understand the users for their product/services.
- Provide a strong understanding of the user need and where are product/service fits in his routine.
- Help evolve the product/service by providing deep insights about its usage and perception.
